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Social Tools for Business: Engage, Optimize, Collaborate Social computing is pervasive. No matter what you do, social capabilities are now part of it. The question is how "social" fits into your business success and adds value to your daily efforts. Embracing "socially generated/user-generated" content can benefit your organization both in an outwardly, customer-facing way as well as creating a valuable internal source of knowledge. It's the context behind the content that matters.
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Today Collaboration, Tomorrow the Social Web
Bryan House Vice President, Marketing
Acquia
Social worlds colliding within the enterprise
where cost and speed to market are both critical
factors, open source software can play a key role in helping
organizations develop the capabilities they need to
achieve high performance quickly and at reduced cost
Top Ten Strategic Technologies for 2011
Social collaboration
Social publishing
Source: Gartner Symposium/ITxpo, Top 10 Strategic Technology Trends for 2011, October 20, 2010
Social Agility Driving Business Value
Social collaboration
Connecting diverse business ecosystems across enterprise boundaries
Social publishing
Consumerization of IT is channeling the power of collective behavior
(micro)blogging
UGC
analytics
groups
profiles / friends
social tagging
Social
rich media
templates
workflow
taxonomy
content
share
Publishing
Community Powered. Innovation.
(micro)blogging
UGC
analytics
groups
profiles / friends
social tagging
Social
rich media
templates
workflow
taxonomy
content
share
Publishing
Community Powered. Innovation.
Drupal
who’s using Drupal?
Enterprise Collaboration - Beyond the Intranet
Customer support communities
Supplier portals
Product development communities
Ideation communities
Fan / audience communities
Customer Support Communities
Supplier Portals & Communities
Product Development Communities
Ideation Communities
Fan / Audience Communities
Open architectures increase enterprise agility
Consumerization of IT
Consumerization of IT
engaging experiences loosely coupled rapid iteration
Proprietary, enterprise software model cannot
maintain pace of innovation
Democratization of Development
7.0 230+ 900+
8,000+ 500,000+
1,000,000+
major releases
countries around the globe
core developers
extensions and modules
registered community members
active websites today
[ ]
[ ]
[ ]
[ ]
[ ]
[ ]
Democratization of Development
more capabilities higher quality
faster time to market
The Result:
Community Powered. Innovation.
How can you leverage open source Drupal for
enterprise social applications?
Drupal Commons Open Source Alternative to Social Business Software
Ready-to-use, packaged Drupal solution for community websites
Putting Open Innovation to Work for You
Proven community best practices
Open, extensible architecture
Flexible platform
✓ Innovation ✓ Flexibility ✓ Engagement ✓ Value
Thank You���
Bryan House | bryan@acquia.com | @bryanhouse���
sales@acquia.com | @acquia | +1.978.296.5250
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