Addressing Multiple Audiences with Multiple Interfaces to The AMICO Library™

Museums and the Web 2003

Art Museum Image Consortiumwww.amico.org

Scott Sayre & Kris Wetterlund, March 20, 2003

Scott Sayre - Director of Member Services

Kris Wetterlund- Director of User Services

• Independent, non-profit consortium of institutions with collections of art

• Mission: enable educational use of museum multimedia

What is AMICO?

39 AMICO Member Museums contribute digitized works of art, multimedia, and related information on an annual basis.

How does it work?

MemberMuseums

TheAMICOLibrary

How does it work?

MemberMuseums

TheAMICOLibrary

AMICO builds an integrated Library and delivers it to five specialized distributors.

Distributors

How does it work?

MemberMuseums

TheAMICOLibrary

AMICO and the distributors license The AMICO Library™ to colleges, universities, K-12 schools and public libraries.

DistributorsSubscribers

How does it work?

MemberMuseums

TheAMICOLibrary

Subscribers to The AMICO Library™ deliver it to over 3 million users world-wide.

DistributorsSubscribers End Users

What’s In It?Cultures and time periods represented range from ancient Greek, Roman, and Egyptian to contemporary art from around the world; from Native American art to African art to Japanese and Chinese works.

The 2002 AMICO Library™ includes:• Over 13,000 paintings• Over 5,900 sculptures• Over 13,700 drawings and watercolors• Over 23,800 prints• Over 29,000 photographs• Over 9,800 works of decorative art

University Subscribers Over 250 subscribing institutions worldwide.AMICO currently has subscribers in Australia, Canada, China, Israel, Lebanon, the Netherlands, the United Kingdom and the United States.Subscribing universities serve about 2 million students.

K-12 SubscribersOver 70 K-12 subscribers in North America. Subscribing schools currently serve almost 30,000 students annually.

Public Libraries

AMICO Subscribers:

•Six different Distributors providing exposure to a broad range of users

•Wide range of interfaces influenced by other integrated products and the distributor’s perceptions of the needs of users

AMICO’s Distribution Model

AMICO Distributors:Cartography Associates

AMICO Distributors:H.W. Wilson

AMICO Distributors:OhioLINK

AMICO Distributors:RLG Inc. (Research Libraries Group)

AMICO Distributors:University of Michigan

AMICO Distributors:VTLS

What are the differences?

Features and Functions Overview

Distributor FeaturesCartography Assoc.

(browser ver.) H.W. Wilson OhioLINK RLG Inc.University of

Michigan VTLSSimple search – • – • – –Browse • • • – • •Thesaurus – • – – – –Advanced search • • • • • •

Unlimited Boolean • • • – • –Keyword • – • • – –Any field – • – – • •Authority lists • • – – – –Cat. Fields to query 16 32 7 10 18 5Cat. Fields displayed 30+ 20+ 35+ 15+ 25+ 10+Sort results – • • • • –

Graphic tools • – – – • •Search history – • – • – •Query links – • • • – •Export text files – • – – – •Order Tiff files – – – • – –Integrated resources • • • – • –Personal Grouping • – – • • •

Local – – – – – •Networked • – – • • –Sharable • – – – • –

Sample terms:• birth• German landscape• haystack• oil portrait child• black and white• French still life• surreal

Consistency of Search Results

Simple Search Returns

birth germanlandscape

haystack oil portraitchild

black and whitefrench still life surreal

Search term(s)

Number of returns

H.W.Wilson Ohiolink RLG University of MichiganVTLS

Simple Search

Advanced Search Returns

birth germanlandscape

haystack oil portrait childblack and whitefrench still life surreal

Search term(s)

Number of returns

H.W.Wilson Ohiolink RLG University of MichiganVTLS

Advanced Search

Alignment with User’s needs:

• Most digital library user research has been conducted in higher education - MESL - UC Berkeley - Penn State

• Primary focus of research has been in the on the transition from slides to digital images

• Very little is known in regards to digital library applications in the K-12 classroom or the public library environment

Adapting to Innovation:

The amount of experience users have with a resource can affect their ability to identify what they need from the resource

Conclusions• More research is needed to determine the needs of specific audiences in accessing and using digital libraries of cultural heritage information

• AMICO’s multi-distributor model now offers an unique environment for investigating relationships between multiple interfaces and the needs of specific audiences

• AMICO will begin to seek partners and funding to conduct ongoing research in this area, sharing findings with the entire museum community

AMICO Public Website

includes:• General Information• Content Profile• Thumbnail catalog• Links to Members• Links to Distributors• Links to Subscribers• Rights Request Form

www.amico.org

Scott Sayre - scott@amico.org

Kris Wetterlund - kris@amico.org

Addressing Multiple Audiences with Multiple Interfaces to The AMICO Library™

Technology

Drupal: Organizing Content for Multiple Audiences

Presentare un amico

Welcome to the Minnesota SharePoint User Group. Introductions / Overview Project Tracking / Management / Collaboration via SharePoint Multiple Audiences

Simple Springshare Mashups: Cross-Platform Strategies for Repurposing Digital Content for Multiple Audiences

Amico pianoforte

Amico Mio Riccardo

amico museo

AMICO InstallationManual

Amico del Fanciullo

Amico albero

Amico latte

Amico Induk

Amico Sole

Amico actual

L’ amico ritrovato

Amico dalla a_alla_z

Amico Sole.pdf

livrepository.liverpool.ac.uklivrepository.liverpool.ac.uk/3010981/2/palmieri... · Web viewPractical reasoning in corporate communication with multiple audiences. This paper is

Technology across the Generations: Using Educational Technologies to Engage Multiple Audiences

Feed the Content Monster: How to Write for Multiple Audiences in Multiple Channels Leslie O ’ Flahavan, E-WRITE @LeslieO NAGC Communications School – Memphis