adtech SF12 Startup spotlight social payvment

PayvmentChristian Taylor, CEO

From Zero to Hero with Payvment

A shopping community of 150,000 brands connected by social and taste Graphs

Shopping Mall

Store

Store

Store

Store

Store

Store

Store

Store

Social Graph Taste Graph

A complete solution to launch and grow a brand through social commerce

Payvment Confidential

College Hautees + Payvment

INSERT STATS• XYZ• XYZ• XYZ

1,200 fans added in first month with thousands of

dollars in sales

Man Glaze + Payvment

INSERT STATS• XYZ• XYZ• XYZ

Dramatic fan growth with over 25% of fans

purchasing each month

College Hautees + Payvment

$3,000 in gift certificates sold in 48 hours using Payvment’s

promotional tools

The Pitch: Zero Motorcycles + Payvment

• Up-and-coming manufacturer of

electric motorcycles

• Less than 3,000 fans

• Cycles + Cleantech = ideal

brand to drive conversation and

commerce

• Multiple products for social

commerce– Branded merchandise

– Bike down-payments

Payvment is an ideal launch pad for emerging retailers

like Zero Motorcycles

Step 1: Set Up Payvment Store

Step 2: Placement in Shopping Mall

• Polls to increase engagement

• Fan-only deals to boost fan base

• Organic wants and owns appear

in News Feed and Ticker

• Share products and promos on

Facebook, Twitter, and Pinterest

Step 3: Use Payvment to Build Awareness and Activate Fans

Use Social IQ daily tips to boost traffic, engagement, and sales

Payvment Confidential

Total Budget Used…

$29.95 per month

What’s Left?

$499,000+Use for paid acquisition:• Like discount to drive fan growth• Deals to drive social sharing

• Sponsored stories on Facebook• Promoted Tweets on Twitter