Advanced Content Features in Blackbaud NetCommunity

Advanced Content Features in Blackbaud NetCommunity

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PRESENTED BY MOLLY MAPLE/@BLONDEGEEK

• Content – refers to textual, visual, or aural data encountered as part of the user experience on websites

• Part – refers to the Blackbaud NetCommunity content builder components

• This session will include some live demo and some screenshots but we will move fast

FIRST, A PRIMER…

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• Targeted Content• Suggested Content• Content Comparison• Mobile Content• Unformatted Text• Content Approval &

Workflow

NOW, AN AGENDA

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Workflow• Conditional Content

TARGETED CONTENT

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TARGETED CONTENT

Targeted Content:- Can present a specific message to specific people- Dynamically changes- Automatically refreshes- Requires a login

How it Works:

USING TARGETED CONTENT

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How it Works:- Use Roles (Based on RE/CRM Queries)- Determine the approach (One-to-One or One-to-Many)- Assign Parts to Roles- Set Refresh Rate

TARGETED CONTENT EXAMPLES

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There are two methods: One-to-One and

One-to-Many

ONE TO ONE

This type of approach utilizes the Targeted Content part – which delivers a single piece of content per user –

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of content per user –depending on the role of

the user

ONE TO MANY

For Board Members Only

This approach uses security at the part level and allows you to deliver

many impressions, based on the number of

roles of a user

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For Board Members Only

For Site Members Only

USING THE TARGETED CONTENT PART

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Security comes from the Part itself

Order matters!

The Market is NoisyTARGETING CONTENT

Targeting & Security� Each part can be set to

display based on information about the constituent

� Access targeting and security on a part’s

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security on a part’s properties

SUGGESTED CONTENT

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SUGGESTED CONTENT

Suggested Content:- Can present a specific message to visitors based on their clicks- Dynamically changes- Doesn’t require queries- Works without a login- Requires a content strategy

USING SUGGESTED CONTENT

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How it Works:- Determine the content strategy- Establish tags for use- Assign tags to parts/content- Embed Suggested Content Part into your template/page

BUILDING A CONTENT STRATEGY

Who?

Tasks?

Wants?Entry Point? Then What?

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Obstacles?

What task do we want them to perform?What would make them want to perform that task?What obstacles stand in the way of performing the task?After the task…what happens next?

ADDING TAGS TO EXISTING CONTENT

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The Summary provides the content for the promo

SUGGESTED CONTENT EXAMPLES

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PLACEMENT IS VITAL FOR SUGGESTED CONTENT

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• There is no report to list suggested content in use• Utilize scheduled publishing• Utilize folder structure for Parts you use with suggested content• If you frequently copy Parts, remember that Tags are copied• Utilize the summary (and use HTML)• Update your content strategy

TIPS FOR USING SUGGESTED CONTENT

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CONTENT COMPARISON

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CONTENT COMPARISON

Content Comparison:- Will dynamically test content against other content- Measures conversions and click-throughs- Automatically selects a “winner” after threshold is reached

How it Works:- Select Parts to compare

USING CONTENT COMPARISON

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- Select Parts to compare- Establish your testing threshold- Ensure a call to transact to maximize results

(Donate, Register for Event, Join)

CONTENT COMPARISON

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CONTENT COMPARISON

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MOBILE CONTENT

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MOBILE CONTENT

MOBILE, YOU SAY?

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• Designing Mobile Pages:- Everything is vertical- Design for smaller screen size- Create a new menu

• How it works:- Every template allows you to define multiple layouts

USING MULTIPLE STYLESHEETS

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- Every template allows you to define multiple layouts- Define the style- Define the order of enforcement

USING MULTIPLE STYLESHEETS

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SELECTING LAYOUTS

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STYLESHEET MANAGEMENT

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STYLESHEET MANAGEMENT

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UNFORMATTED TEXT

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UNFORMATTED TEXT

USING THE UNFORMATTED TEXT PART

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• http://www.blackbaud.com/bb/bbis/code.aspx• Facebook Like button• YouTube video • Flickr albums• ShareThis/AddThis• Custom Redirects• Mobile Stylesheet includion

USES FOR THE UNFORMATTED TEXT PART

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• Mobile Stylesheet includion

CONTENT APPROVAL

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CONTENT APPROVAL

Content Workflow:- Are limited to Formatted Text & Image Parts- Allow linear notification of content updates- Support approver groups- Provide full version tracking and rollback

How it Works:

USING CONTENT APPROVAL & WORKFLOWS

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How it Works:- Establish the workflow - Assign a role for the approver(s)- Define the notifications

DEFINING THE WORKFLOW

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NOTIFICATIONS WILL FIRE VIA EMAIL

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USE VERSIONING AND ROLLBACK

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View or revert to a specific version under Actions

CONDITIONAL CONTENT

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CONDITIONAL CONTENT

Conditional Content:- Can present a specific message to specific people in an e-mail- Automatically calculates the appropriate message- Relies on a query or list- Similar to Targeted Content, there are two types

How it Works:

USING CONDITIONAL CONTENT

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How it Works:- Create a query or a list for each group- Determine the hierarchy of messaging- Utilize the Conditional Content feature in the e-mail

CONDITIONAL CONTENT EXAMPLES

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CREATING THE CONDITIONS

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Use Conditional Content within a Condition for

nested loops

Click +Add Condition to…add a condition

120 characters or less, please.

#BBCON #BACON TAKEAWAY:

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