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ON THE ROAD WITH AEM
AEM HUB 2015
David NueschelerJSR-170 Spec Leadjsr-170-comments@jcp.org
David Nuescheler Chief Technology Officerdavid@day.com
David NueschelerJackrabbit Committer / Memberuncled@apache.org
David NueschelerJSR-170 Spec Leadjsr-170-comments@jcp.org
David NueschelerTC Member / CMIS-JCR Liaisondavid@day.com
David NueschelerJackrabbit Committer / Memberuncled@apache.org
David NueschelerTC Member / CMIS-JCR Liaisondavid@day.com
DAVI
D N
UESC
HELE
RVP
, Ent
erpr
ise T
echn
olog
y
Adob
e Ba
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serp
latz
6
4001
Bas
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41 6
1 226
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41 6
1 226
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DAVID NUESCHELERVP, Enterprise Technology
Adobe Barfuesserplatz 6 4001 Basel T +41 61 226 98 98 F +41 61 226 98 97 uncled@adobe.com
DAVID NUESCHELERVP, Enterprise Technology
Adobe 3900 Adobe Way Lehi UT 84043 T 385 345 0000
uncled@adobe.com
@davidnuescheler
HOW IT STARTED
David Nueschel
er
Partner
Steinenberg 21
-23
uncled@bidule.
com
cq5History
‘94 ... ‘98 ‘99 ‘00 ‘01 ‘02 ‘03 ‘04 ‘05 ‘06 ‘07
cq2
cq3
cq4
Innovations: CFC!, .ECMA, any, Dispatcher, ContentBus
Innovation: Pure Java
Innovation:
JCR based
Architecture & Infrastructure Revolutions
Original Slide
2006
...someone is on to us:
...spot on,
Tony!
Original Slide
2006
cq5History
‘94 ... ‘98 ‘99 ‘00 ‘01 ‘02 ‘03 ‘04 ‘05 ‘06 ‘07
cq2
cq3
cq4
Innovations: CFC!, .ECMA, any, Dispatcher, ContentBus
Innovation: Pure Java
Innovation:
JCR based
Architecture & Infrastructure Revolutions
Original Slide
2006
CQ 4
CQ 5.1
ADEP
10.0.0
CQ 5.5
AEM 5.6
AEM 6+
Coral on Oak
AEM 6+
9 == top 1%
8 == top 3%
Technology Presentation
ohloh.org
21
carsten
tobi
rofe
dom
pk
felixstoeff
enz
anchela
jukka
marcel
michi d.
bertrand
stefan g.
olidevelopment
roy
chris
david
jm
tom
75% of devs @ day have opensource exposureof which 75% are rated top 1%
Original Slide
2007
Technology Presentation 22
still with Adobe, today.
75% of devs @ day have opensource exposureof which 75% are rated top 1%
AEM ♡ AMC
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.24
DOCUMENT CLOUD CREATIVE CLOUD MARKETING CLOUD
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.25
CREATIVE CLOUD MARKETING CLOUD
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.26
AgencyAsset Mgr
Marketing Product Mgr
Consumer Customer
Creative Designer
CREATIVE NEEDS
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Marketing CloudAdobe Marketing Cloud
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
TWO NEW SOLUTIONS
PRIMETIME AUDIENCEMANAGER
Adobe Marketing Cloud
ANALYTICS
EXPERIENCEMANAGER
CAMPAIGNTARGET
SOCIAL
MEDIA OPTIMIZER
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
PROFILES & AUDIENCES
COLLABORATION
ACTIVATION
MOBILE SERVICES
EXCHANGE
ASSETS
ADMINISTRATION
Adobe Marketing Cloud: Core Services
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Content
AudiencesChannels
Context
Metrics
Campaigns
Assets
Adobe Marketing Cloud: Vision
UX & Collaboration
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
The Last Millisecond.
The Last Millisecond
LISTEN PREDICT ASSEMBLE DELIVER
300ms
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.33
AgencyAsset Mgr
Marketing Product Mgr
Consumer Customer
Creative Designer
CREATIVE NEEDS
Marketer(Agency) Creative
Public Cloud Asset Sharing Use Case
Marketer / Product / BusinessInternal Creative
Private Asset Sharing Use Case
2020
The Era of Digital
Jen | Gym Instructor
Just filed taxesDavid | Swiss Just moved to Utah.
AT&T iPhone 6
Fred Leger Age 30
T-Mobile 4 Nokia Lumia 520
Sue Child
Chris Manchester
Elisa Sanchez
Age 40
Helen | MarriedBought a new car
VERIZON LTE 4G Samsung Galaxy S4
@AdobeMktgCloudAlbert
3,343, 4,453
Technology Adoption (U.S. Households)
SMARTPHONE
DISH WASHER VCR
PC
CELLPHONE
INTERNET
HDTV
TABLET
STOVE
PHONE
ELECTRICITY
CAR
1910
1900
1930
1920
1950
1940
1970
1960
1980
2000
1990
2020
2010
33%
50%
75%
90%
10%
Asymco
OPEN CLOUDMOBILE
OPEN CLOUDMOBILE
Open: Roy FieldingRoy Fielding
Apache License DNT REST HTTP URLApache
WebServerApache
Software Foundation
Open API & Standards
Open Architecture
Open Source
OPEN CLOUDMOBILE
OPEN CLOUDMOBILE
1993
1994
1995
1996
Global Computing
Platform
2009
2010
2011
2012
2013
Source: Mangled and merged from IDC, Gartner, BI Intelligence
Global Computing
Platform
TBD
Source: opensignal.com - August 2013 - ~11k Devices
Source: opensignal.com - August 2014 - ~18k Devices
Source: opensignal.com - August 2015 - ~24k Devices
TOUCH
REIMAGINATIONclashing of the type bars
OPEN CLOUDMOBILE
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