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aeromexico.com !The connection between
dreaming & sharing
Aeromexico’s first website !1999!
Many things have changed since then!2011!
Travelers were different2011!
40%!Internet Penetration!
% of Population (1)!
15.4%!Smartphone Penetration!% of Total Connections (2)!
53M!Travelers / Mexico (3)!
SOURCE: 1) AMIPCI "12o Estudio sobre los Hábitos de los Usuarios de Internet en México 2016” / 2) The Competitive Intelligence Unit / 3) DGAC !
Their habits have evolved fast2014!
49.7%!Internet Penetration!
% of Population (1)!
50.7%!Smartphone Penetration!% of Total Connections (2)!
73M!Travelers / Mexico (3)!
SOURCE: 1) eMarketer, April 2016 / 2) The Competitive Intelligence Unit / 3) DGAC !
We weren’t up with the times2014!
Non relevant!Online sales!
15%!Mobile traffic!
aeromexico.com!
We needed to understandthe traveler journey!
Dream! Research! Booking! Travel! Share!
We had to adapt…
Non-responsive!website!
48%!Credit Cards rejected!
(VS / MC)!
2,400!Obsolete content pages!
Check-In!non compatible with
mobile devices!
Dream! Research! Booking! Travel! Share!
Weak!
Social Media !presence!
2014!
We had to adapt…
Responsive!Website!
Changed!Fraud provider!
Revised and!Updated content!
Launched Mobile Check-In!
Dream! Research! Booking! Travel! Share!
Social Media!In-House Team!
2015!
But it wasn’t enough
+60%!Online sales!
25%!Mobile traffic!
aeromexico.com!
2015!
We had to adapt reinvent our…
Organization! Brand! Technology!
We had to adapt reinvent our…
Organization! Brand! Technology!
We had to adapt reinvent our…organization!
E-Commerce!3 People!
Online!Media!
Website!
E-Mail!
Social!Media!
Crisis!Management!
OUTSOURCING!
Marketing
Marketing!
E-Commerce!
Creativity & Content!
One unified department!
integratingall marketing touch points!
IN-HOUSE!
We had to adapt reinvent our…
Organization! Brand! Technology!
In a commoditized industry that had lost!differentiation
Unlocking the power of a digital world to !
connect with the future traveler
Closerto our!
customers!
More!humanbrand!
With strong!values
Proving to the worldborders shouldn’t exist!
Finalist!Cannes 2016!
We had to adapt reinvent our…
Organization! Brand! Technology!
With the traveler journey in mindwe challenged ourselves to be…!
Inspirational! Mobile! Easy! Fast! Personalized!
Dream! Research! Booking! Travel! Share!
Inspirational!A complete redesigned
experience inspired by our Mexican heritage!
Mobile first!
Payment experience simplified
Easier and quicker!to book!
Credit Card!acceptance rate!
improved
New tools to experience!a new way of travel
New interface!50% faster!
Payments!at airport!
New tools to experience!a new way of travel
Check-In!& Way finding!
Notifications!& flight status!
In flight!streaming!
COOMING SOON!
2017!
Social Log-In!and more…
Now we are on the right track
3x!Online sales!
40%!Mobile traffic!
aeromexico.com!
2016!
Thank you
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