Affiliate Marketing and your eCommerce Strategy

Affiliate Marketing and your eCommerce Strategy

Ian FrancisChief Revenue Officer

Ian.Francis@afftraction.caPh. 416-253-7272 Ex. 4526Twitter: @AffTractionCA

AffiliateTraction Portfolio

What is Affiliate Marketing?

History of Affiliate Marketing?

1989 – First affiliate program set up for PC Flowers & Gifts by William J. Tobin1990s – Web 2.0 & the introduction of the cookie1996 – Amazon Associates Program: First widely recognized example 1998 – First affiliate networks (Commission Junction & Clickbank)1999 – First affiliate agency (AffiliateTraction)Late 1990s – Explosion of eCommerce prompting retailers to investEarly 2000s – Rise in blogging and user-generated contentLate 2000s – Extended into telecommunications, financial sector & travelToday – Considered mainstream (including luxury brands)

How Does it Work?

<!--START AffiliateTraction CODE--><iframe src="https://merchant.affiliatetechnology.com/trackingcode_sale.php?mid=1&sec_id=M_14aL4kF3nX8iQ&sale=[SALE]&orderId=[ORDER]&promo=[PROMO]&currency=[CURRENCY]&opt=[OPTION]" height="1" width="1" frameborder=no border=0 scrolling=no></iframe><!-- END AffiliateTraction CODE -->

A Tracking Pixel is a piece of javascript. When a transaction takes place while a specific cookie is present, the pixel will fire and relay the sale information onto tracking software.

Core Components of Affiliate Channel

Retailer Website

Affiliate WebsiteOnline Shopper

Affiliate Networks in Canada

Affiliates / Publishers in Canada

Loyalty

Discount / Promotion

Shopping

Search

Content

Technology

What to Expect From Affiliate Channel

1.Incremental Online Revenue2.Increased Clicks3.Trial New Technologies4.Trial New Online Strategies5.New Customers6.Improve Brand Awareness

What NOT to Expect From Affiliate Channel

1.Build a Brand2.Improve Conversion3.Guaranteed Sales4.Instant Sales

What is Next for Affiliate Channel?

1. Affiliate will continue spilling into other marketing/shopping methods

2. Attribution – pressure on the last click model• Cost Neutral Approach• In-the-cart attribution

3. OmniChannel - Bridging the gap between online and in-store • Card-linked cash back offers• Geo-targeted discounts delivered on a

mobile device and redeemable in-store • Offers delivered directly to a printer to be

redeemed in-store • Mobile cashback app requiring a photo of the

receipt.

QUESTIONS?

Ian FrancisChief Revenue Officer

Ian.Francis@afftraction.caPh. 416-253-7272 Ex. 4526Twitter: @AffTractionCA