Alex Koppel (Red Bull) iStrategy Presentation

ALEXANDER KOPPEL CHIEF COMMERCIAL OFFICER

MAY 2012

BRANDS – IT’S ALL ABOUT CONTENT

BRITISH EXAMPLES!

BRANDS – IT’S ALL ABOUT CONTENT

BRITISH EXAMPLES!

BRANDS – IT’S ALL ABOUT CONTENT

BRITISH EXAMPLES!

BRANDS – IT’S ALL ABOUT CONTENT

BRITISH EXAMPLES!

BRANDS – IT’S ALL ABOUT CONTENT

BRITISH EXAMPLES!

BRILLIANT CONTENT

CONTENT CHANNELS

360 DEGREE MEDIA BUSINESS

RED BULL MEDIA HOUSE

INFLUENTIAL SOCIAL BRAND GLOBALLY

28 MILLION

FANS

250 MILLIONVIDEO VIEWS

600,000 FOLLOW

ERS

IS 3rd MOST

ON

100+ HOURS OF CONTENT280

MILLION VIEWS

ACTION SPORTS

ART OF FLIGHT TRAILER

THE ART OF

FLIGHTMASSIVE WEBSITE TRAFFIC More than 4 mio. combined pages views.

11.5 MIO VIEWS Official Art of FLIGHT trailers.

10 MIO IMPRESSIONS 110.000 Facebook fans and 9,200 followers on Twitter

42 SOLD OUT PREMIERES In 21 countries

OVER 200 SCREENINGS In winter 2012 all over the world

2.2 MIO VIEWS Of Art of FLIGHT game (7min 22 average time, 2 awards)

NUMBER 1 During week 1 movie sales in 80% of release territories.

THE ART OF FLIGHT –SALES WORLD WIDECORE

PACKED MEDIA

DIGITALMASS

PACKAGED MEDIA

SALES TO DATE:

150K+ UNITS1M+ EUR

SALES TO DATE:

200K+ DOWNLOADS

800K+ EUR

SALES TO DATE:

150K+ UNITS800K+ EUR

• BRILLIANT CONTENT• MULTI CHANNEL EXECUTION• REACH + MONETISATION

CHALLENGE FOR US?INTERESTING START BUT IS IT ENOUGH?

The Zero Moment of Truth influences which brands make the shopping list, where shoppers choose to buy and with whom they share the results. It’s up to us to join the conversation at this new moment where decisions are being made, and to provide the information that shoppers naturally crave, in all the ways that they crave it.

Dina Howell, CEO SAATCHI & SAATCHI X

GOOGLE’S ZMOT BY JIM LECINSKI

• BRILLIANT CONTENT• MULTI CHANNEL EXECUTION• REACH + MONETISATION• NEW PARADIGM

Conclusions ?

THANK YOU