Amazon's Echo: The Present and Future of Alexa // Donn Morrill, Amazon [FirstMark's...

Donn Morrill (@PktAces)

Sr. Manager, Solutions Architecture

The age of touch could soon come to an end.

From smartphones and smartwatches, to home

devices, to in-car infotainment systems,

touch is no longer the primary user interface.

Design News, April 2015

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MEET THE ALEXA FAMILY

Echo

Echo Dot

Tap

Fire TV

WHAT CAN ALEXA DO?

Constantly improving ASR / NLU engine

Music, News, Sports, Weather, Information

Timers/Alarms, To Do/Shopping Lists, Calendar

Smart home control

Local business information

Over 500 third-party skills

New features continually added

DEMO

Create

Great Content:

ASK is how you connect

to your consumer

THE ALEXA ECOSYSTEM Supported by two powerful frameworks

A L E XA

VOICE

S E RV ICE

Unparalleled

Distribution:

AVS allow your content

to be everywhere

Lives In The Cloud

Automated Speech

Recognition (ASR)

Natural Language

Understanding (NLU)

Always Improving

A L E XA

SKILLS

K IT

THE ALEXA PLATFORM

ALEXA UNDER THE HOOD

TRENDS & OBSERVATIONS

Make it open - Make it free

Discovery and search suck – voice can help

Don’t pretend you know how customers will use it

Voice and smart home – better together

Simple is hard

Amazon Confidential – 3/10/2016

OPPORTUNITY & CHALLENGE

QU ESTION S ?