Android Developer Mixer @ Google IO - Gregory Kennedy

04/10/2023 1

How to Make Money With Android Apps

04/10/2023 2

We’re a Mobile Ad Network

• 33 Billion Monthly impressions• Live in 125 countries

• 212 M Consumers reached• Backed by Kleiner Perkins

San Francisco

London

Nairobi

Tokyo

Singapore

Bangalore

04/10/2023 3

Android is #1 in North America

• Android is 34% of North American Impressions• iPhone on Verizon not Enough to Overtake Android

*Data from the InMobi Network

04/10/2023 4

Android is #1 in Europe

• Android is 29% of European Ad Impression• Android grew +14.3 Share Points in Only 90 Days

*Data from the InMobi Network

04/10/2023 5

iOS Ecosystem At It’s Peak

Saturation point reached (400K+ Apps in iTunes)

Market dynamics change daily and hourly

Highly competitive

04/10/2023 6

Advantages of Android

• No Approval Necessary for App Updates• Device Variety is Appealing to Consumers• Deep Level Access (Dolphin Browser, Platforms, etc.)• Lower Price Points Will Mean Larger Installed Base• Frictionless Carrier Billing

You Control These Inputs

Earn Money as a Publisher

04/10/2023 7

MarketRate

Download the Full Model

04/10/2023 8

Download it from our blog: www.inmobi.com/inmobiblog

04/10/2023 9

Questions and Answers

Contact Me:Gregory Kennedy

gregory.kennedy@inmobi.com

www.twitter.com/inmobi

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