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Learn about Android and how it compares to the iPhone.
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An introduction to
Android
March 23, 2009 Android Introduction © THINK Interactive, Inc. 2
March 23, 2009 Android Introduction © THINK Interactive, Inc. 2
What is Android?
Android is the first free, open source and fully customizable mobile platform
March 23, 2009 Android Introduction © THINK Interactive, Inc. 3
March 23, 2009 Android Introduction © THINK Interactive, Inc. 3
What is Android?
Bought by Google in an effort to extend its reach from the computer-based internet to the mobile internet
Developed by the Open Handset Alliance, a group of more than 30 companies, including Google, T-Mobile, Intel, HTC, Qualcomm and Motorola, etc...
A fully integrated bundle of software that will significantly lower the current costs and time for developing mobile devices and services
March 23, 2009 Android Introduction © THINK Interactive, Inc. 4
March 23, 2009 Android Introduction © THINK Interactive, Inc. 4
What is Android?
Android is currently available on the G1 from T-Mobile
– Manufactured by HTC
– More devices rumored to be arriving later in 2009 from HTC, LG, Samsung, Garmin, etc…
March 23, 2009 Android Introduction © THINK Interactive, Inc. 5
March 23, 2009 Android Introduction © THINK Interactive, Inc. 5
Android applications
Applications access core mobile device functionality through standard APIs
Through intents, applications can announce their capabilities for other applications to use
Applicationswithout borders
Applicationsembed the web
Applicationsrun in parallel
Applications can easily embed HTML, Javascript, and style sheets
While running in the background, an application can produce notifications to get users’ attention
March 23, 2009 Android Introduction © THINK Interactive, Inc. 6
March 23, 2009 Android Introduction © THINK Interactive, Inc. 6
Android applications
An overview of apps is available on the Android
Market site, but apps can only be downloaded via the device
March 23, 2009 Android Introduction © THINK Interactive, Inc. 7
March 23, 2009 Android Introduction © THINK Interactive, Inc. 7
Android / G1 vs iPhone
iPhone Android / G1 Advantage
Virtual keypad; multi-lingual; fixed Physical keypad; slides out PUSH
Flash prohibited by T&C Flash available soon
Built-in media player Weak video playback
No multi-tasking, except for music Applications run in background
Ship for new battery; memory fixed Change battery / memory at any time
Multi-touch (patented) No multi-touch, only “long touch”
Thinner, lighter; fits in case; elegant Bulky; case won’t fit
Standard 3.5 mm headphone jack 5-pin mini-USB plug for headphones
All controls on touchscreen Touchscreen and trackball controls
8 GB & 16 GB versions Only 192 MB; can buy micro SD
No MMS available MMS is standard
March 23, 2009 Android Introduction © THINK Interactive, Inc. 8
March 23, 2009 Android Introduction © THINK Interactive, Inc. 8
Android / G1 vs iPhone – Weather
Similarities
Local navigation
Differences
iPhone: Access to more weather options is present on screen
iPhone: Share functionality
March 23, 2009 Android Introduction © THINK Interactive, Inc. 9
March 23, 2009 Android Introduction © THINK Interactive, Inc. 9
Android / G1 vs iPhone – Games
Similarities
Accelerometer mode
Swipe mode
Differences
iPhone: TouchscreenD-Pad
Android / G1: Trackball
Access to menu options
March 23, 2009 Android Introduction © THINK Interactive, Inc. 10
March 23, 2009 Android Introduction © THINK Interactive, Inc. 10
Android / G1 limitations
Only sync with Gmail; no Exchange or desktop Outlook syncing
No speed dialing
No video recording functionality
No notes, tasks, or to-do list applications pre-installed
Basic navigation – back and forward – and bookmarks are hidden
– Press “Menu”, then “More” for these options
No Bluetooth stereo, contacts exchange, modem pairing or wireless keyboards
Not truly open-source?– Google criticized for trying to control the system
March 23, 2009 Android Introduction © THINK Interactive, Inc. 11
March 23, 2009 Android Introduction © THINK Interactive, Inc. 11
Publishing applications to the Android Market
Register using a Google account ($25 fee)
– Upload the application whenever you want, as many times as you want, and then publish it when ready
Once published, users can browse to the application, download it and rate it
Unlike Apple's App Store, Google's Android Market doesn't have any approval process for applications
– After registration, developers can offer their applications in the store without any further validation or approval
– Apple’s approval can take a month or more
March 23, 2009 Android Introduction © THINK Interactive, Inc. 12
March 23, 2009 Android Introduction © THINK Interactive, Inc. 12
Android resources
android.com– Brief introduction to Android, with some helpful links and videos
source.android.com– A little more robust, with more content and links
android.com/market– Overview of available Android applications
anddev.org– Android development community
code.google.com/android/index.html– Useful site with information on getting started
androiddevelopment.org/– Developers blog
androidcommunity.com/– Android community with articles, forums, blogs, etc…
March 23, 2009 Android Introduction © THINK Interactive, Inc. 13
March 23, 2009 Android Introduction © THINK Interactive, Inc. 13
Questions?
Erik FieldsSenior User Experience ArchitectTHINK Interactive
email: efields (at) thinkinc.com
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