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Daniel Freeman, Service Design Director at Fjord Stockholm, presented at App Day 2014 in Copenhagen in January, on how the shape of advertising is changing within the app world.
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App Day 2014
APP DRIVERSThe changing shape of advertising within the app domain
FJORD
OUR FOCUS ISSERVICE DESIGNWe differentiate providers in ways that create anemotional bond between the customer and theservice. Our business is delight.
WE MAKECOMPLEXSYSTEMSAPPROACHABLEAND HUMANWe design technology in service of people,not the other way around
FJORD
We Work with the World’s Top Brands
@ 2013 Company ConfidentialIKEA1 JUL 2013 DIGITAL IDENTITY
ADVERTISINGToday
FJORD
Advertising
TabloidStyle
FJORD
App Trends
Personalised
FJORD
App Trends
ContextAware
FJORD
App Trends
“Feedy”&Embed
REIMAGINETHE PHONE BILL“About 40 per cent of 3's smartphonecustomers have downloaded the free appsince its launch in October, with 70 per centof those using it every month. In a survey, 50per cent said they called customer serviceabout their bill less often.”
Financial times
FJORD
Mit3
In AppPromotions
FJORD
Mit3
IntegratedOfferings
FJORD
Looking
FORWARD
FJORD
App Trends
Fit for aPurpose
FJORD
App Trends
App Soup
FJORD
App Trends
YahooeatsAviate
FJORD
Industry Trends
Apple &Samsung
Industry Trends
Google eatsNest
Industry Trends
Google eatsBostonDynamics
Industry Trends
Man & Doglaunch“Smart”Watch
Industry Trends
adidasMiiCoach
A New Phase?
LivingServicesAtomisation within anEcosystemWhat is where?Is mobile still the hub?How will we interact?Displays? Voice?How will we advertise?!
HAVE
APPSPEAKED?
24
When you put PEOPLE FIRSTgreat things will happen for your business
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