Are You Listening? Real time data and social media

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I’m @killdozer from @tweetminster

Hello

Tweetminster : relevant content and data filtered by networks of experts

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ShoppingChattingReviewingChecking-inSharing linksConsumingCommenting

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The most valuable things you can do with social media?

•Work out what you’re good at•Work out how your audience consumes content

•Get better ROE from social(thanks @jedi_roach)

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“that’s just what people on twitter think”

“it’s dominated by lefties in Islington”

94% accurate - Twitter beats YouGov

“It could all be the same person”

“you can’t do serious analysis on twitter”

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Traction & trends show how to tune your marketing strategy

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Use social to sanity check your strategy

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Social Placement uses data to enhance product placement strategies

Audience sub-sampling sanity check

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Tracking the #spooks hashtag for mentions of Samsung VS Apple on Episode 1, Season 10.

#Spooks Tweets – 7674

100sec vs. 300sec on screen16 tweets vs. 1130.02% vs. 0.14%

(Across TV audience)9,600 vs 64,000

Sentiment: 3.5 vs 3.3

Prime time BBC bad for tech placement

Network intelligence: There’s too much stuff online to find what you want without humans filtering it for you.

Curate communities to make sense of the sheer volume of data

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Network intelligence… There’s too much stuff online to find what you want without humans filtering it for you.

A data insight case study:

What’s the best kind of news content to reach political influencers?

News media vs. newcomers content mix

News Media

BlogsLive BlogDataVideoJournalism

NewcomersCurationBlogsDataDownloadsEventsInteractiveJournalismPetitionsVideo

Aug Sep Oct Nov Dec Jan0

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News MediaOthers

Average shares per URL

Sources Actual Shares Average Shares

News Media vs. Newcomers(this is not a Pepsi advert)

The trend is consumption favours Newcomers over News Media

Reasons:

1. News Media produces too much content (overload)2. Newcomers offer user benefits (curation,

specialisation, verticals, authenticity, new formats)3. Newcomers more agile, better social engagement

strategies, lower risk if experiments fail

Integrated strategic marketing: recycling value from one campaign to another

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Tracking hard IDs to curate community and grow insight

Campaign & CRM activity

Social interventions

Spin-off activity

It all starts with measurement – try this excellent resource by Richard Pentin @ifonlyblog

http://iabuksocial.co.uk/?p=954

the simple opt-in privacy solution.

The future? Data and measurement is content?

Open source privacy regulation for business?Social and useful…

Thanks

Social media is social, innit, so if you want to chat…

@killdozer