Attendee experience ii_slideshare

The Attendee Experience: Tips, Tricks, and Technology to Keep Them Coming Back

By Michelle Bruno

EventOrganizer

Takeaways

• TSNN Survey Results• Moving attendees into the community• Quick review of Hierarchy of Attendee Needs• 4 Ways to Impact “secondary” attendees• 5 Ways to Enhance the Virtual Attendee

Experience• 6 Ways to Accommodate International Attendees• 7 Ways to Create a Continuum of Experience

Internet Access

Free Wi-Fi

Paying for Wi-Fi

Platform Integration

Most Useful Technologies

QR Codes

Security System

Social Coach

Post-Show Content

Mobile Apps

Maslow’s Hierarchy of Needs

Image Courtesy of Wikipedia

Attendee Hierarchy of Needs

Utility

BASICS NEEDED TO EXPERIENCE AND UNDERSTAND THE

EVENT: food and beverage, registration, signage,

charging stations, wi-fi, maps, transportation, exhibitor directory, conference agenda, floor Plans, ADA accommodations...

Justification

INFORMATION NEEDED TO CONFIRM THE ATTENDEE’S ROI

OF TIME AND RESOURCES: content consumption, QR

codes, digital tote bags, session speakers, programming, show features, content capture, post-show content access...

Connection

HUMAN AND DIGITAL CONNECTION TO COMMUNICATE,

SHARE THE EXPERIENCE, LEARN FROM PEERS: matchmaking, social media platforms, receptions, games, flash mobs, golf tournaments, collaboration exercises, place settings...

Recognition

PARTICIPATION FOR SELF ESTEEM: Speaker’s Corners, Twitter falls, Q & A, text walls, leader boards, crowdsourcing idea innovation booth...

Understanding

HIGH-LEVEL TRANSFORMATION:charity outreach, keynote speaker, mentoring...

Ways to Impact “Secondary” Attendees

“Secondary” Attendees

• Continuous content generation• Blogger/thought leader outreach• Community building initiatives• Testimonials, attendee reviews

Ways to Enhance the Virtual Attendee Experience

Virtual Attendees

Then There’s Olly

Ways to Accommodate International Attendees

International Attendees

Ways to Create a Continuum of Experience

Continuum of Experience

• Persistent Business Environment• Post-Event Mobile Content• Post-Event Video Distribution• Year Round Social Networking• Extra-Event Matchmaking• Game Mechanics• Tweet Chats

The Future is Now

Google Me

Michelle Brunomichelle@brunogroup.comForkintheroadblog.comBrunogroup.comTwitter: @michellebrunoLinkedin.com/in/michellejbrunoFacebook: Bruno Group Signature Events