AWS Webcast - Amazon CloudFront: Whole Site Delivery

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Whole Site Delivery with Amazon CloudFront

August 13, 2014

Kalyanaraman Prasad Vice President, Amazon Web Services

Nihar Bihani Principal Product Manager

© 2014 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Agenda

Introduction to Amazon CloudFront

Whole Site Delivery using Amazon CloudFront

What’s Unique about Amazon CloudFront

Q&A

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© 2014 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Introduction to CDN

Any web application must have…

• Tight Security

• High availability

• High performance

• Ability to scale

3

© 2014 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Industry Leading Availability

97.6

97.8

98

98.2

98.4

98.6

98.8

99

99.2

99.4

99.6

CloudFront CDN B CDN C CDN D CDN E

Australia Availability*

*Data from Cedexis, last 30 days. Availability measured over Australia region. 8/11/14

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Why Performance Matters?

5

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Top Tier Performance

95th Percentile

75th Percentile

25th Percentile

10th Percentile

0

50

100

150

200

250

300

350

400

450

CloudFront CDN B CDN C CDN D CDN E

Australia Response Time (ms)

*Data from Cedexis, last 30 days. Availability measured over Australia region. 8/11/14

6

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Ability to Scale - SmallWorlds & Click Frenzy

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Europe

Amsterdam (2)

Dublin

Frankfurt (3)

London (3)

Madrid

Marseille

Milan

Paris (2)

Stockholm

Warsaw

South America

Rio de Janeiro

Sao Paulo

North America

Ashburn, VA (3)

Atlanta, GA

Dallas, TX (2)

Hayward, CA

Jacksonville, FL

Los Angeles, CA (2)

Miami, FL

Newark, NJ

New York, NY (3)

Palo Alto, CA

Seattle, WA

San Jose, CA

South Bend, IN

St. Louis, MO

Asia

Chennai

Hong Kong (2)

Manila

Melbourne

Mumbai

Osaka

Singapore (2)

Seoul

Sydney

Taipei

Tokyo (2)

Amazon CloudFront – Global CDN

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© 2014 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Amazon CloudFront expands presence in Australia.

Amazon CloudFront’s New Melbourne Location

9

© 2014 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

NASA/JPL

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Amazon CloudFront - Broad Range of Use Cases

News, Weather, Sports, &

Social Media

Large File

Downloads

E-commerce

Media Gaming

© 2014 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Dynamic

Static Video

Whole Site Delivery with Amazon CloudFront

User

Input

SSL

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© 2014 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Elastic Load

Balancing

Dynamic Content

Amazon EC2

Static Content

Amazon S3 Custom Origin

OR

OR

Custom Origin

www.example.com/*.php

cdn.example.com/*.jpg

Typical Architecture

12

© 2014 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Static Content

Static content is the objects on your website that don’t

change from user to user

• Images

• Media

• CSS

• JavaScript

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© 2014 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Dynamic Content

Dynamic content is the interactive or personalized portion of a website created on-the-fly for each end user.

• News

• Weather

• Sports

• Social media

• Advertising

• Stocks

• Ecommerce

• Travel

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© 2014 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Elastic Load

Balancing

Dynamic Content

Amazon EC2

Static Content

Amazon S3 Custom Origin

OR

OR

Custom Origin *.php

*.jpg

Amazon CloudFront

www.example.com

Whole Site Delivery with Amazon CloudFront

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© 2014 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Customize response based on the geo-location and device

type identification:

• CloudFront-Is-Mobile-Viewer

• CloudFront-Is-Tablet-Viewer

• CloudFront-Is-Desktop-Viewer

Host multiple sites on a single instance

Support for S3 CORS

Forward all headers to custom origin

Whole Site Delivery with Amazon CloudFront

© 2014 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Whole Site Delivery with Amazon CloudFront

Amazon CloudFront can make your web application…

• More Available

• Faster

• Scale Better

• Easier to Manage

• Cost Less

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© 2014 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

PBS Reduces Performance Errors by 50%

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© 2014 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Amazon CloudFront can make your web application…

• More Available

• Faster

• Scale Better

• Easier to Manage

19

Whole Site Delivery with Amazon CloudFront

© 2014 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

NASA JPL Delivers Content from Mars

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Amazon CloudFront can make your web application…

• More Available

• Faster

• Scale Better

• Easier to Manage

• Cost Less

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Whole Site Delivery with Amazon CloudFront

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NPR Delivers Election Results

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Amazon CloudFront can make your web application…

• More Available

• Faster

• Scale Better

• Easier to Manage

• Cost Less

23

Whole Site Delivery with Amazon CloudFront

© 2014 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Spotify Delivers Client Downloads

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Amazon CloudFront can make your web application…

• More Available

• Faster

• Scale Better

• Easier to Manage

• Cost Less

25

Whole Site Delivery with Amazon CloudFront

© 2014 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Samsung Lowers Total Cost

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Amazon CloudFront is a Different Kind of CDN…

• We iterate quickly on features

• We offer unambiguous pricing

• You don’t need to write proprietary code

• We provide premium functionality at standard prices

• We integrate with other AWS services

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Why use Amazon CloudFront?

© 2014 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

We iterate quickly on features…

Integration with Wowza

PUT/POST and Other HTTP

Methods

Wildcard CNAME Support

Customized Error Responses

Edge Location in Atlanta

Add’l Edge Locations in London & Frankfurt

Edge Locations in Manila,

Marseille and Warsaw

Geo Restriction

Dec

13

Sep

13 Oct

13

Nov

13

Jan

14

Feb

14

Mar

14

Apr

14

Edge Location in Rio de

Janeiro and Taipei

Smooth Streaming Support

SSL SNI Support

HTTP to HTTPS Redirect

CloudFront Usage Charts

EDNS- Client-Subnet

Support

Jul

13

Jun

13 Aug

13

May

13

Edge Location in

Seoul, Korea

Custom SSL Certificate and

Zone Apex support

Edge Location in Chennai

Edge Location In Mumbai

May

14

Jun

14

Free Tier

AWS CloudTrail Support

Device Detection, Geo Targeting,

Host Header Forwarding, and CORS

Support

Jul

14

Edge Location in

Melbourne

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© 2014 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Free Tier to get started!

Pay as you go after that

Always pay for what you use

No additional charges of set up fees

Significant discounts for commitment based private

pricing

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We offer unambiguous pricing…

© 2014 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Self-service via Management Console or APIs

No re-architecting required

No need to hire expensive professional services

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You Don’t Need to Write Proprietary Code…

© 2014 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

SSL Delivery at no extra cost

• With Server Name Identification (SNI) for Custom Certificates

• Amazon CloudFront domain name for shared certificate

Same price for static and dynamic content delivery

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We Provide Premium Functionality at Standard Prices…

© 2014 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Integrates with AWS resources

• DNS, Video Transcoding, Storage, Compute,

Load Balancing, Marketplace, etc.

Improves scalability of other AWS

Discounts on data transfer from Amazon S3,

EC2, & ELB, to CloudFront

Multiple Support Options

• AWS Solutions Architects

• 24 Hour AWS Customer Service

• Dedicated Support Engineers

• Fast Response Times (<15 mins)*

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We Integrate with other AWS Services

* Depends on level of Premium Support (http://aws.amazon.com/premiumsupport/)

© 2014 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Amazon CloudFront is a top tier global CDN

Deliver your entire site with Amazon CloudFront

Amazon CloudFront is a different kind of CDN

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Summary

© 2014 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

50 GB of free data transfers per month

2,000,000 HTTP(S) of free requests per month

Learn more: http://aws.amazon.com/free/

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Get Started Today