BarCamp WebLinksWorld - 16.50 Social media and Networking governance (Joris)

Social Media and Networking Governance

Who is hanging out your dirty laundry?

What is social media?

Social Media and Networking is of all ages!

ClassmatesLinkedIn

Twitter

Ecademy

Facebook

Turning big numbers into business

"Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work”

• Productivity loss• Reputation damage• Loss of control over brand and image• Afraid to make mistakes• Security risk• Cost – no money

• Fear of unknown - Ignorance• Lack of experience and expertise• Lack of leadership• No resources to contribute • Terrified of feedback and truth• Unwilling to be transparent• Uninformed - Confused

• Not used in B2B environment• Customers do not use it (?)• Information overload• Does not fit into company structure• Traditional media more important• No results or ROI• No monitoring ROI tools

Scared?

Embrace!

Vanguard Leadership

Customer Support

Market Research

Online Reputation ManagementCommunity Management

Consumer Insights

RecruitingBusiness Development

Sales

P.R.

Business Measurement

Marketing

Education

Thought Leadership

Search/SEO Mobility

Customer Acquisition

Lead GenerationCrisis Management

Internal collaboration

Customer Retention

Advertising

Advocacy

Event Management

Fund-Raising

Corporate Communications

Social Media in your company...

Social networks are being blocked

Social networks are being blocked

Social Media in your company...

Social networks are open

Social Media in your company...

Process to implement aSocial media plan and policy

AwarenessBuilding

InventorySocial Media

PolicyTraining Monitoring

Goals, Objectives,

strategy

TeamsAmbassadors

Project: define – roll-out

Vanguard Leadership

Awareness Building

1.What2.Who3.Benefits4.Dangers

PresentationWorkshop

Vanguard Leadership

Where do you think you are?

Where do you think you are?

Inventory

Social Media Policy or Guidelines?

Social Networking Governance Policy or Guidelines?

More and detailed information available upon request

• Areas to be covered• Who is involved?• Code of conduct• Identity• Information protection• Etc.

• Monitoring• Hardware & software

considerations• Disciplinary actions• Etc.

Training

• Social Media• LinkedIn• Facebook• Twitter• Blogging• Customized

Social Media Monitoring

• Brand monitoring• Tracebuzz• Attentio• Engagor• Radian6• SocialMention

• People monitoring• 123People• WieoWie• Pipl• Etc.

What are our solutions?

• Social Networking Inventory Service

• Social Networking Policy Creation

• Social Networking Awareness Building

• Social Networking Training and Education

• Social Networking Monitoring

• Social Media Starter

Conversation management

Target Clients

• Simple: all companies of all sizes !

• CEO

• HR

• Marketing

@VanguardLead

www.vanguard-leadership.be

www.facebook.com/VanguardLeadership