Battling the disrupting Energy Markets utilizing PURE PLAY Cloud Computing

www.energyworx.com cloud.google.com

- Google’s Mission Statement

“Organize the world’s information and make it universally accessible and useful.”

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Google probably processes more information than any company on the

planet and tends to have to invent tools to cope with the data. As a result its

technology runs a good five to 10 years ahead of the competition.

Bloomberg Businessweek, June 2014

52M5Tb/s8M

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Google confidential | Do not distribute

For the past 15 years, Google has been building out the world’s fastest, most powerful, highest quality cloud infrastructure on the planet.

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Google confidential | Do not distribute

Cloud Platform is built on the same infrastructure that powers Google.

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Google confidential | Do not distribute

Google’s Network Spans the Globe

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Innovating Software & Driving Technology Forward

SpannerDremelMapReduce

Big Table Colossus

2012 20132002 2004 2006 2008 2010

GFSCompute

Engine

Innovating Software & Building the Future

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Cloud Storage Cloud SQL Cloud

Datastore

Compute

Compute EngineApp Engine

App Services

BigQuery Cloud Endpoints

Storage

Google Cloud Platform

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www.energyworx.com

www.energyworx.com

Cloud Computing definition

● On-demand self-service The ability to sign up and receive services without the long delays that have characterized traditional IT

● Broad network access Ability to access the service via standard platforms (desktop, laptop, mobile etc)

● Resource pooling Resources are pooled across multiple customers

● Rapid elasticity Capability can scale to cope with demand peaks

● Measured Service Billing is metered and delivered as a utility service

Source: NIST cloud definition - http://www.nist.gov/itl/csd/cloud-102511.cfm

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PURE PLAY Cloud Computing

www.energyworx.com page 13 of 20

PURE PLAY

www.energyworx.com

But beware of “Cloud washing” vendors!

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Many (traditional) vendors want to be a cloud vendor by just renaming their existing product with a few tweaks.

Will this really live up to the true potential of “Cloud”?

www.energyworx.com

Some PURE PLAY SaaS Cloud considerations

Strategic - why consider cloud? Technical - what is required?

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Financial - where is the ROI? Vendor - which selection criteria?

www.energyworx.com

DELIVER A DATA MANAGEMENT & ANALYTICS SERVICE FOR ENERGY & UTILITY COMPANIES

PUBLIC

&

PRIVATECLOUD

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www.energyworx.com

Why did we choose for Google PaaS?

● Fastest with consistent performance

● Competitive and transparent pricing

● Auto Scale to millions of users (and back)

● Unlimited flexible storage and caching

● Focus on our software service & development

● Development SDK & tools

● 24/7 access to expert support resources

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www.energyworx.com

5 things we’ve learned along the way

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1 2 3 4 5

SKILLS, KNOWLEDGE &

TRAININGREQUIRED

IMPLEMENTATION TIME CODE

ABSTRACTION USING API’S

PAAS SANDBOX

IMPACT ON BUSINESS MODEL

understand all PaaS possibilities and components

to prevent reinventing what already exists and

speed-up implementation &

migration

shorter release cycles require

smaller feature sets per release, adapt

your software development &

release management method

to be cloud agnostic you need code abstraction

layers per PaaS service you use

design and modify your software

architecture to fit the PaaS sandbox

adapt your business model to PaaS cost model

www.energyworx.com

Customer projects & experiences

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Name: Edwin Poot

Email: edwin@energyworx.comTitle: Founder & CEO

Questions?

Name: Matt Feigal

Email: feigal@google.comTitle: Cloud Platform Solutions

Engineer

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