Beacons: To push is to pester. Curiosity connects

To push is to pester. Curiosity connects.

Curiosity sparks interest. Interest leads to intent. Intent opens conversation, then convenience

becomes far more important than price.

The Physical Web enables truly meaningful engagement in the customer’s journey.

Awareness The market is full of tools to help spread the word about your brand. From the traditional broadcast, print, and outdoor campaigns, to PR and online marketing.Awareness

Traditional Marketing

Brand / Product / Service

Interest There are also great tools available to deliver customized messages for those people who have shown an interest in your brand.

Context / Relevance

Awareness Interest

Digital Marketing

Brand / Product / Service

M O M E N T U M

Intent Although there are some resources to engage with internet customers, there are none as effective as good, old-fashioned conversation when a customer is in your location and ready to engage.

Awareness Interest

Location-Based Marketing

Brand / Product / Service

Intent

Context / Relevance

Dialogue

Location

M O M E N T U M

SelectionAwareness Interest Intent

Context / Relevance

Dialogue

Micro-Moment Marketing The golden moment when interest becomes intent… when a commodity sparks conversation… when convenience becomes far more important than price.

• You have someone’s attention. • You know they’re interested. • You know who they are. • You know where they are. • You are in control of that next

message they see.M O M E N T U M

Location

Micro-Moment Marketing

Brand / Product / Service

Micro-Moment Marketing The golden moment when interest becomes intent… when a commodity sparks conversation… when convenience becomes far more important than price.

• You have someone’s attention. • You know they’re interested. • You know who they are. • You know where they are. • You are in control of that next

message they see.

Micro-Moment Marketing

Micro-Moment Marketing The Physical Web

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Micro-Moment Marketing

Micro-Moment Marketing The Physical Web

by BKON®

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Micro-Moment Marketing

Micro-Moment Marketing The Physical Web

by BKON®

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• Embraces trend toward frictionless, direct-access transactions.

• Less expensive to deploy and administer than other proximity marketing solutions.

• No need for trained installers.

• Easy app integration.

• Expands audience for content to everyone.

• Content easily shared with other apps and independently managed.

©2016 BKON Connect, Inc.

We build great beacon hardware and provide the world’s only intelligence engine for the Physical Web to help you scale quickly,

securely, and with enterprise-ready compliance.

www.BKON.com