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This presentation was delivered on invitation by UK Trade & Investment wing of British Deputy Commission at Chennai. This talks about how big data is currently being leveraged in India, future trends and areas of opportunity
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Big Data & Analytics Opportunities in India By CONGRUENT SOLUTIONS
Agenda
India – Digital Foot Print India – Big data & Analytics Case Studies Implementation Challenges Market Opportunities
INDIA – DIGITAL FOOT PRINT
Genesis
Internet Penetration
10%2%
7%
81%
Facebook Users (in millions)
US UKIndia Worldwide
94%
3%2% 1%
Twitter Users (in mil-lions)
Worldwide IndiaUS UK
67%
24%4% 6%
Linkedin Users (in millions)
Worldwide USUK India
Social Media Presence
INDIA - BIG DATA & ANALYTICS CASE STUDIES STUDIES
E-Commerce
6M product page visits / day
1000 products recommendation
from a 5M catalog
25GB data points / day
Personalized Recommendation Engine
Telecom
Campaign Management
Personalized offer
Revenue Analysis **
Churn Models
5000 Campaigns per day My Airtel
My Offer
Geo Product Constructs
Intelligent U&R Policy
Retail - Auto
Target Right Customer
Vehicle ServiceProduct Development
Car Health Check
Sports & Entertainment
Kolkata Knight RidersIn-game Analytics **
Chennai Express
Governance
Social Media
Analytics
Voter Engagem
ent Models
Electoral Data Bank
Influencer
Tracking
Elections 2014
800M UIDs
Data Propagation
100M Authentication
Aadhar
IMPLEMENTATION CHALLENGES
Challenges
• Data in silos• Data spread across many languages• Decision making culture• Operational Readiness• Low Networked Readiness Index (83 rank)• Lack of domestic focus from Service Providers • Talent Availability
MARKET PREDICTIONS
Trend Before
Trend Today
• Double in size and reach USD 2.3 billion by 2018: NASSCOM
• Domestic market, at USD 163 million will also double in size and reach USD 375 million by 2018
Boom Areas
• Education• Health Care• Governance• Agriculture
• In Memory Analytics**
• Visualization Software**
• Hadoop Platforms**
• SAP Analytics
** Congruent CoE
Thank you
– Suyamprabha Kamalakannan Vice President – Technology Suyamprabha.k@cspl.com CONGRUENT SOLUTIONS PVT.LTD
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