Big Data & Social Graph: illycaffe Case Study

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Presented by Tom Beck, President, Enlighten & Eric Wheeler, CEO, 33Across

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Big Data & Social Graph: illy Case Study

Tom Beck, President@laughingrobots

Social Media ROI, September 2012

@EnlightenAgency @33Across

Brave New World: Data

91% of advertisers & agencies are concerned about driving ROI from big data

80% say Facebook is less important than rest-of-web

Client Standout: illy

@EnlightenAgency @33Across

illy: Insights

Where do we go from here?

BrandAn accessible daily pleasure

The rise of micro-roasters

CompetitionLower-funnel

maximized

Media

@EnlightenAgency @33Across

illy: What We Did

Identify new qualified prospects to expand upper funnel and accelerate movement

@EnlightenAgency @33Across

illy: Campaign Ecosystem

RSS Twitter Feed& Expandable Video

Sponsored Stories

New Brand Advertising Partnership

33Across Facebook Eater.com

Brand GraphTM targeting helped improve bottom line campaign ROI.

@EnlightenAgency @33Across

illy: Insights

Data is the glue of the advertising ecosystem.

Better living through learning…and data.

It’s easier to access than you think.

@EnlightenAgency @33Across

Thank You

Tom Beck, Presidenttbeck@enlighten.com

@laughingrobots

@EnlightenAgency @33Across

Social Media ROI, September 2012

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