Big data week London 2014 - Affectv

About Me

▸ CTO of Affectv▸ 12 years working with big data▸ Background in Natural Language Processing,

Information extraction & Search

Affectv

▸ Audience technology company▸ Understand the content people are interested in

and who they interact with

2010

Amount of data generated in 2010 exceeded the data generated by the

whole of humanity

Source: 2011 IBM Global CMO Study report

People are using the internet as an extension of their lives, personality

and connections

Data Explosion

Tremendous opportunity to create unique experiences for people

Businesses & Universities are interested

Extracting value

▸ Ask the right question▹ What business challenge are you trying to solve?

▸ Understand your data▹ Is your data big?

Augmenting data

▸ Internal sources▹ CRM data, Purchase history

▸ External sources▹ Social media feed

Models & Processes

▸ More data → More noise▹ Statistical approaches over Rules based

▸ Approximate v/s Exact▸ Big Data ≠ Fast Data

Privacy

▸ Increasingly more sensors and devices will be incorporated in our lives

▸ Data about you is being generated as we speak▸ What are the privacy implications?

As a consumer

▸ Awareness▸ Being smart

As a business

▸ Data Security▹ Data leaks

▸ Building trust

We are hiring

Full-stack, Javascript, DevOpsData Science, Big Data, QA/Test

http://affectv.co.uk/careers

Thank youPravin Paratey, CTO

pravin@affectv.co.uk