Boost Your Business with LinkedIn

Boost Your Business With LinkedInLinkedInDo’s and Don’t Even Think About It’s

Tim Moore| CrushIQ

• Old Old Contact Management

Old School Old School ways of “collecting” contacts for “future” use:I know his

contact info is here ‘somewhere

’- where did I put that???

• 116 Million Global users - adding almost 2 new members per second.

• Real-time, accurate, up-to-date• Getting recommendations which are

visible to clients, customers and prospects

• Notified when someone changes jobs, this is a trigger to contact them.

Power of

Grow trusted business connections rapidly

KEY POINT: KEY POINT: You already have this network of people in real life. LinkedIn helps you see it and use it.

Don’t Be Shy – Don’t Be Shy – Connect!Connect!

Import contacts from your email or address book

Power of

Those that complain “I don’t see any results from LinkedIn”…

Here’s why: you’re not doing you’re not doing anything!anything!

#1#1Complete Your ProfileComplete Your Profile

Fill out all details until 100% 100% complete!

Don’t skimp here…this is where people are going to find you credible or not credible.• Want calls? – Phone #• Want site visitors? - URL

DO: DO: You MUSTMUST Join Groups…and Participate!Participate!Find groups where your target consumers may be and engage! engage! Gain news and knowledge in your sector, while others share your business and expertise with target consumers.

DO: DO: You MUSTMUST Ask and Answer QuestionsThis one of the key areas where the magic happens on LinkedIn. Jump in and get in front of prospective consumers, share your expertise, become a trusted resource – this willwill get you business!

DO: DO: You MustMust Actively PublishRegularly provide both usefuluseful content that builds trust and is a lead generator lead generator for you.

DO: DO: You MustMust Actively PublishRegularly provide both usefuluseful content that builds trust and is a lead generator lead generator for you.

DO: DO: You MustMust Optimize Profile for SEO

Takes only a few minutes, and is a shame to miss out on such easy link juice for your business

Tip!

Remember:Remember:Search engines index these pages, and other LinkedIn members also can search the network for keywords. This is a major resource in search results and improve your website PageRank.

Example: If you specialize in real estate or services, say sosay so. (be specific!)

DO: DO: You MustMust MobilizeFREE - Increase exposure and engagement with prospective clients and customers in just minutesjust minutes.

NEW FEATURES: NEW FEATURES: LinkedIn TodayToday

NEW FEATURES: NEW FEATURES: LinkedIn SignalsEasily monitor updates within your network, filtering options so see only what people in your extended circle (2nd and 3rd connections) are posting.

COOLCOOL NEW FEATURES: NEW FEATURES: LinkedIn Maps

WORSTWORST Practices You MustMust Avoid

1. Being Overly Self-Promotional2. Ignoring Connection

Invitations 3. Never Posting Status Updates4. Making your profile private5. Confusing LinkedIn with

Facebook

LinkedIn: Takeaways

• Update Profile every three

months

• Invite All Your Contacts

• Write 1 Recommendation a

week

• This Takes Time – Be Patient