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Frugal Innovation Forum:Setting the Context
Jaideep Prabhu
BRAC Center for Management DevelopmentMarch 30, 2013
Three Frugal Innovation Challenges
More innovation or more scaling up?
Is scaling up always a good thing?
Is being frugal always a good thing?
More innovation or more scaling up?
What is Innovation?
The successful application of new ideas
Joseph Schumpeter (1883-1950)
Innovation is More than Invention
“Solutions to many of the world’s most difficult social problems don’t need to be invented, they need only to be found, funded, and scaled.”
Judith Rodin, in Steve Davis’ Social Innovation: A Matter of Scale
What is Frugal Innovation?
Dramatically minimizes costs by reducing the use of resources in development, production and delivery, or leveraging resources in new ways
Dramatically reduces prices for customers
“Our Frugal Future: Lessons from India’s Innovation System,” Kirsten Bound and Ian Thornton, NESTA Report: July 2012
Thinking Outside the (Ice) Box WHAT IF your fridge
can operate without electricity?
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Page 8
Person 2 Person TransferAirtime Top-Up
Bill Payment
Merchant Payment
ATM Withdrawals
International Transfer
Cash In Cash Out
The Proposition Is Simple
Social Payments
Dr Mohan’s Mobile Diabetes Clinic
Source: http://www.worlddiabetesfoundation.org/composite-2731.htm
Source: http://www.drvmohan.com/
BRAC HRLS Property Rights Initiative
Why the World Needs Frugal Innovation
Why the World Needs Frugal Innovation
Is scaling up always a good thing?
Harish Hande and SELCO
Microfinance in Andhra Pradesh
Rapid scaling: the McDonald’s model
A bubble
A crash that set the whole industry back
Is being frugal always a good thing?
Three Phases of Innovation
Get the idea
Develop the solution
Implement/scale it
Design for America and Swipe Sense
To solve problems in health care, education, and energy in the US
Hospital acquired infections: 2 million people
100,000 deaths each year
$2-4 billion dollars in costs to the healthcare industry
Penny-Wise and Pound Foolish?
Dan Pallotta in Uncharitable: How Restraints on Nonprofits Undermine Their Potential
The nonprofit sector denies itself critical tools that the for-profit sector uses without restraint
Donated dollars for nothing but program costs
Not True of BRAC Though!
Invested in human, physical and organisational infrastructure
Selecting and training, monitoring, research and evaluation, and learning
Huge salesforce and distribution infrastructure
Being Frugal is a Mindset
Market back rather than technology push
The need and the context determine the solution
Which in turn determines when to be frugal
Tata and the Nano
Source:http://www.examiner.com/road-driver-in-national/world-s-cheapest-car-the-tata-nano
Conclusions
Implementation is more important than invention
Scaling up is hard and sometimes counterproductive
Many ways to be frugal but only some are appropriate
Thank you!
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