Brand Or Be Branded

BrandorBEBrandedHowtoLeverageSocialMediaforCareerSuccess

PresentedbyJ.T.O’Donnell

PleasedonotreuseordistributewithoutconsentformJ.T.O'Donnell.

CareerTruth#1:BrandorBEBranded!

EvoluDonofBranding

1900’s=BrandAwareness

•  Features&Benefits•  TargetAudience•  MarkeDngMaterials

•  PRStrategy

2000’s=PersonalBranding

•  StrengthsAssessment•  BucketList•  CareerIdenDtyMaterials

•  PBStrategy

WhichOneAreYou?

AndNow?

AndNow!?!?!?!

Here’sWhatYouLookLiketoTHEM!

Leverage&ShowcaseYourIrresisGbleStrengths!

ThisisaTest…

•  Facebook•  LinkedIn•  TwiSer•  Blogging•  TweeDng•  ReTweeDng•  TweetFeeding

What’sOnYourTOPFOLD!?(Let’sHopeNOTThis!)

RULE#1:UseOldEnglish• Personalizerequeststoconnect.• Spellcheckanduseprofessionallanguage.

RULE#2:TakeItSlow• Befriendly,notastalker!• Showcharacter,notdesperaDon.

RULE#3:BePolite• EarninvitaDontoaskaquesDonorforhelp.• ADDVALUE&COMPLIMENT!

RULE#4:Pick3&DoThemWell• MUSTDO:LinkedIn&Facebook• HOTTREND:TwiSer• BLOGGING:Alltop.com

RULE#5:ShowcaseYourBrand(HINT:Specialize!)• IdenDfy2‐3strengths.• SoundbyteyourCareerStory.

RULE#6:Quality&Consistency=ControlledChaos• 20min/day

• 5new/5old

EXAMPLE#1:She’stheBESTEmployeeINEVERMet• SentLinkedInrequest.• Connectedviae‐mail&sharedheradviceandpromotedwork.• SentinrecommendaDononherbehalf.

EXAMPLE#2:RT’dtoSuccess!• FollowedonTwiSer&retweetedregularly.• StartedDMdialog.• Offeredtoguestpost.

SUMMARY•  BrandorbeBranded•  Follow6RulestoSuccess

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