Budget & action plan (copy)

Social Media Costs

Hrishikesh Deshmukh

YouTube

l In-search – an ad shows up above the YouTube search results.

l In-slate – an ad shows up in the suggested videos after your video ended.

l In-display – an ad shows up on the suggested videos beside the video you are watching.

l In-stream – an ad plays before you can watch your video.

YouTube Ads

l Minimum cost per click: Rs 0.01l Minimum cost per 1000 Impressions: Rs 10l Minimum daily budget: Rs 500l Cost per MS: Rs 1000l Cost per 100 MS : 100000

SlideShare.net

l Traffic in India: 15.2 Millionl Rank in India: 58

Slideshare Plans

LinkedIn Ads

LinkedIn Ads

l Rs 100~125 per 1000 Impressionsl Rs 100~125 Per Clickl Cost for one Ad Rs 125 for 1000 Impressions.l Cost Per 10000 Impressions Rs 1250l Cost for 100 MS: 1,25,000

LinkedIn Sales Mail

Stumbleupon

l Cost per customer engagement: $0.19l Cost per 100 customer engagement: $19l Cost per microsite: $19l Cost for 100 microsites: $1900 ~ 116000

Stumbleupon Paid Discovery

Advertisements Approximate Cost (for 100 MS)

YouTube Ads 100000

SlideShare 15000

LinkedIn Ads 125000

Stumbleupon Paid Discovery 116000

Budget for 100 MS

Action Plan for December

Most Cost Effective Channel

l Slidesharel Display project/multiple projects details in the ppt format.l Highlight USPsl Can be optimized for SEOl Cost effectivel Can be integrated with mailing campaignsl Can be shared on other social media platforms

http://apps.wisestamp.com/emailapps/slideshare/

Short Term Objectives

l Create Slideshare presentations for all the projects in a month

l Categorize projects & run campaigns for all the categories

l Optimize for SEOl Generate & Track views and leadsl Integrate presentations with mailing campaigns

Key Metrics

l Followersl Presentationsl Presentation viewsl Number of leads generatedl Total viewsl Downloadsl Favorites

Distribution of Tasks

l Smeetha:l Design formats for presentationl Create presentations for projects.l Create banner adsl Write a creative content

l Hrishikeshl Co-ordinate with smeetha to get presentations & banners done.l Track the performance of FB ads & presentations .l Post relevant MS links in the presentation.l Co-ordinate with mailers team to integrate presentation in mailing campaigns.

Thank You