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Business Transformation Through Innovation Cisco Virtual Managed Services
Louis-Vincent Perrinel Business Development Manager, Service Providers Africa lperrine@cisco.com
May 2015
2 © 2015 Cisco and/or its affiliates. All rights reserved.
• Abstract (45 mins) • A disruptive paradigm has emerged where innovative customer experiences are key and the value has shifted to cloud
based services
• Automation of Services, NFV, SDN, and Cloud Enable the Ecosystem
• Business Creation, Execution, and Delivery are Key to Take Advantage of New Markets
• Cisco strategy is to deliver new customer experiences from the cloud, through the ground to untethered users -- and to connect those clouds together
• Cisco Virtual Managed Services (vMS) is a secure cloud services solution providing services seamlessly, cost-effectively and on-demand to customers and partners – cost-effectively, quickly, and optimized for amazing user experiences
• Cisco has the right approach to SDN/NFV and automated services orchestration with complementary open platforms – Evolved Services Platform (ESP) , Evolved Programmable Network
• Automated, open, flexible and and application-centric infrastructure required
• Cisco Virtualized Managed Services modules are easy to buy, deploy, and maintain
• Cisco and its Partner community can uniquely help you in your journey to overcome the business challenges and seize these new opportunities. the opportunities
3 © 2015 Cisco and/or its affiliates. All rights reserved.
Agenda
Why ? Market Trends
What? Strategy and Vision
How? Approach and Business Value
When? Taking the Next Steps
4 © 2015 Cisco and/or its affiliates. All rights reserved.
Industry Market Trends
Changing Customer Expectations
The World Has Gone Mobile Massive Traffic Growth, Driven by Video
Changing Architecture for Service Delivery Emergence of the Internet of Everything
Process Things People Data
Ubiquitous Access to Apps & Services
Changing Enterprise Business Models
Efficiency & Capacity
Rise of Cloud Computing M2M Driving Enterprise Business Value
+ + +
5 © 2015 Cisco and/or its affiliates. All rights reserved.
User ≠ One Size Fits All Business Customers Demand More Flexible Offerings -- Inclusive of Hardware and Software
On-Demand Bandwidth & Capacity
Smart Data & Analytics Rapid Deployment of New Business Applications
Anywhere/Anytime Secure Accessibility
User Experience Delivered
Open Solutions
Seamless Connectivity
One Stop Shop
UX & Multi-Platform
On-Demand Solutions
The New Customer Requirements
PAYG Models
6 © 2015 Cisco and/or its affiliates. All rights reserved.
Telco / Mobile Service Providers
$$
$$
Customers
Enterprises
Public Sector
Consumer
1. Fueled by Consumption Economics 2. Highly-industrialized / automated process 3. Fast-paced innovation (Software-driven)
$$ $$
The Internet
1. Market – Sell – Install – Support 2. Complex systems and limited automation 3. Legacy networks, legacy services
Cloud Service Providers
IaaS
PaaS
XaaS
OTT $$
many networks,
technologies and systems
massive growth of IP traffic
$ $$
$$
$$
$$
converged and private networks
PPPoE
IPv4IPv6
MPLS
MPLS-TPOTNDWDMATMSDH xGE
tunnel
VPN
MP-BGP ISIS/OSPF
MPLS-TEDHCP
EOAM IPOAM
LACP
SNMP
CLI XML
t
revenue
cost
$
The value has shifted… Evolve your business to cloud and capture the opportunities
7 © 2015 Cisco and/or its affiliates. All rights reserved.
SMB Penetration = 1.9% (USA)
Enterprise Penetration = 32% (USA)
SMB and SOHO Segment Offer Massive Upside Source: MarketsandMarkets and Cisco BTA
Tremendous Opportunity for Managed Network Services
Cisco Confidential 8 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
The Starting Point: Unique Opportunity of the SMB Market An Excellent starting point to Evolve Business Services Models
Modular Architecture: Low Cost Customization
Cloud Services Delivers on New Buy Models Demands & Cycles
Variability in Vertical, Size & Offering Needs, Buy-Cycle; One-Size Does Not Fit All
9 © 2015 Cisco and/or its affiliates. All rights reserved.
SDN, NFV and Orchestration Creating the Change Platform for Service Delivery
Orchestration Automation, provisioning and interworking
of physical and virtual resources
Service Orchestration
NFV SDN
SDN Abstraction for Better
Application and Network Interaction
NFV Network functions and software running on any open standards-based hardware
The Time is NOW to put SDN , NFV, and Orchestration into Action
Services Platform
The Transformative Power of the Cloud Enterprise
SMB
CPE
Virtual or Physical Network Elements
CPE
Any Access Secure Broadband / Leased Line / Carrier Ethernet …
Foundation for Service Agility and Transforming Customer Experience
Self-Service Portal
Virtualized Mobility Services
Virtualized Video
Services Virtualized Managed Services
Cloud-based auto-discovery, provisioning,
orchestration automation and management
Any Access Secure Broadband / Leased Line / Carrier Ethernet …
11 © 2015 Cisco and/or its affiliates. All rights reserved.
What is needed to deliver network services from the Cloud?
Storage Network Compute
Service Catalogue
Orchestration Engine
5) Flexible CPE – Zero Touch Provisioning
vCPE vISE vFW vNAT
Programmable Network
2) Orchestration
4) Network: Open, Fast, Reliable 3) Virtualized Services
Portal 1) Self Service
12 © 2015 Cisco and/or its affiliates. All rights reserved.
Cisco Service Provider Strategy Business Transformation Through Innovation
Applications
Automation Management Orchestration Policy (MANO)
Physical And Virtual Infrastructure (NFVI)
Cisco Services
Business Mobility Video Consumer
VNFs
Storage Compute Network
Service Broker
Catalog of Virtual/Physical
Functions Service Profiles
Orchestration Engine
Cloud
Evolved Programmable Network
Evolved Services Platform
13 © 2015 Cisco and/or its affiliates. All rights reserved.
Our Industry’s Mission : Business Transformation
Automation is Not New – REQUIRED NOW for Business Success
Virtualized Resource Pools
(network ready compute/storage)
Virtualized Network Functions
Dynamic Set-Up, Tear Down and
Provisioning
On-Demand Workload Movement with Service Profiles
Data Center
Network Workload Portability
Orchestration
Full Access to Resource Pools
Anywhere in the Cloud
Cloud Services
Cost reduction and agility leads to success for all
Branch
Service Provider Vision for Next Generation Business Services
Public Cloud
Virtual Private Cloud
vCPE
• Deliver business outcomes based on services automation • Integrated SDN and Cloud platforms – networks and applications services • Agile DevOps-based orchestration • Best-in-class multi-vendor physical and virtual networking functions • End customer visibility and control • Open platform for integration with open source & 3rd party VNFs / applications
Cloud PoP
Private Cloud
Centralized Data
Center
Virtual Network Functions
15 © 2015 Cisco and/or its affiliates. All rights reserved.
Cisco Virtual Managed Services A Focused Approach
• Integrate Virtual Private Networks (VPN) with Cloud Services • Self Service – Catalog Driven • Addressing : Small [branches] of the Large [enterprises] +
+ Plus Remote Worker, SOHO, Distributed Sites (hospitality, retail) • Lower TCO (Agility, Automation, Simplification)
via Virtualization & Cloud Management • Leverage Existing SP Network Infrastructure • Shorter Time To Revenue with NO upfront CAPEX • Ability to Bundle / Package services
>> Business, Security Mobile, and Video
16 © 2015 Cisco and/or its affiliates. All rights reserved.
Virtual Managed Services is a portfolio of secure cloud-based services solutions enabling automated delivery of business connectivity and applications services cost-effectively, seamlessly, and on-demand to customers and partners - optimized for amazing user experiences
ü Automate Services End-to-End
ü Create New Services On-Demand
ü Simple / Customized Shopping Portal
ü Modular Tools to Match Your Business
ü Easy to Deploy and Maintain
ü Seamless and Secure Cloud Delivery
ü For Enterprise and SMB Customers
What is Cisco Virtual Managed Services
17 © 2015 Cisco and/or its affiliates. All rights reserved.
Comprehensive Services Where and When You Need Them
Compliance & Service Level Agreements
Secure User & Permissions Based
For Your Customers, Users, IT: One Portal, One Bill
Virtualized Services
Home / Remote Offices
Branch Offices
Public/Community Wifi
Remote Workers Big Data & Analytics
CloudVPN On-Demand (New Sites, Users, Stores) Advertising/Media
Security, Permissions
PAYG Collaboration, Communications (UC)
eCommerce, Websites
Network & Internet Plus Additional Services
VoIP & Mobility
Retail Locations
Doc/App Storage
Support Mail, Apps (CRM, ERP)
Secure & Easy User Portal
18 © 2015 Cisco and/or its affiliates. All rights reserved.
Enabled For Rapid Growth & Seamless Services Delivery Your Needs:
Easy to Sell, Activate, Create, Maintain
Your Org Needs: Easy Integration, Customization,
Usability, Serviceability
Your Customers’ Needs: Fast Start-Up, Easy-to-Use
On-Demand, Customizable UX
Portal for Service Creation, Offers and Expansions; Simple
Dashboards & Tooling for Visibility & Analytics
Plug & Play Install (No Staging); Multi-Size
Businesses
Service Agility: SP Template-Based
Configuration Easy On-Demand Ordering of New
Applications, Services
Northbound APIs for SP Integration (Plug & Play w/Tools You Want to Use
Immediate GTM with No CAPEX, Multi-Vendor
Interoperability
19 © 2015 Cisco and/or its affiliates. All rights reserved.
For You: Secure Cloud Services Fully Flexible, Modular & Pluggable into Your Existing Infrastructure
Customer Portal
Automated & On-Demand Easy Onboarding of New Services
and Service Creation
Shopping Cart of Choice
Admin Portal: GUI
Sys Mgmt OSS/BSS Open API
Integration
Automation, Integration
Tooling
Service Delivery, Management of
Customers, Monitoring
In-App Purchases & Service
Onboarding
Customer Portal
Service Creation & Delivery System & Portal
Service Design GUI
20 © 2015 Cisco and/or its affiliates. All rights reserved.
Customer Experience in a Nutshell
Unbox & Plug-in
Services Up and Running!
CPE Ships
Automated Orchestration!
Order Services
22 © 2015 Cisco and/or its affiliates. All rights reserved.
Evolution of Managed Services – Premise to Cloud Accelerate Delivery of New Services via Secure Transport
Premise
Cloud
L3 “classic”
L2 NID
Network Functions from the Cloud
Network Functions on the CPE
L3 CPE + x86 on premise
L3 CPE + cloud managed
Simple L3 CPE
vMeraki on X86 on prem
Network Functions
Virtual Network Functions
23 © 2015 Cisco and/or its affiliates. All rights reserved.
Cloud Management
How It Works: Cloud Based IT
On-Prem Device
Today Time to Market
Cloud Managed into SMB & Enterprise
24 © 2015 Cisco and/or its affiliates. All rights reserved.
Next Step Add Premise Devices and Secure Connection
Email cleansing, advanced security, CSR,
ASAv, WSAv. ISR
Meraki
L2 NID
Cross Domain Device and Service Orchestration
Self-Service Portal / Catalog
REST API
WAN DC Network
Today Time to Market
Premise (CPE)
Add Virtual Infrastructure & Bundle Offers
Cloud Managed SMB & Enterprise
Evolved Services Platform (NFV MANO)
Evolved Programmable Network (NFVI)
Virtualized Services
25 © 2015 Cisco and/or its affiliates. All rights reserved.
Next Step Secure End-End Connections to Services
Email cleansing, advanced security, CSR,
ASAv, WSAv. ISR
Meraki
L2 NID
Cross Domain Device and Service Orchestration
Self-Service Portal / Catalog
REST API
WAN DC Network
Today Time to Market
Premise (CPE)
Add Hybrid Cloud and As a Service Offerings
Cloud Managed SMB & Enterprise
Evolved Services Platform (NFV MANO)
Evolved Programmable Network (NFVI)
Virtualized Services
3rd Party Cloud
Intercloud
Cloud Services
Hybrid Workload Add PaaS, SaaS, NAAS
26 © 2015 Cisco and/or its affiliates. All rights reserved.
Cisco Evolved Services Platform
Service Provider Cloud
Storage Network Compute
Cisco Evolved Programmable Network
Open APIs
Customers Secure
Broadband Internet
Service Catalog
Orchestration Engine
Flexible CPE
Cisco ISR Meraki MX
Ethernet NID
CSR1Kv ASAv vIPS WSAv
Operations Savings
Business Outcomes
Cisco Virtual Managed Services Cloud VPN
Self-Service Portal
Sources: ACG Research, Cisco BTA, Cisco SPTG
27 © 2015 Cisco and/or its affiliates. All rights reserved.
Cisco Evolved Services Platform
Service Provider Cloud
Storage Network Compute
Cisco Evolved Programmable Network
Open APIs
Customers Secure WAN
Carrier Ethernet Internet
Service Catalog
Orchestration Engine
Flexible CPE
Cisco ISR Meraki MX
Ethernet NID
vPE vPE vPE vPE
Cisco Virtual Routing Services Route Reflector
Operator Self-Service Portal
BGP Peering Partner
BGP Peering Partner
28 © 2015 Cisco and/or its affiliates. All rights reserved.
Virtual Managed Services -- Cloud VPN Package 1: CloudVPN with Internet, Firewall (FW), Remote Access (RA)
Cloud IPVPN with FW and Remote Access to Internet § vFW with NAT and Policy § vFW with IPSec/SSL Remote Access including Remote End-Host posture verification
CPE
CPE
CPE
Internet Router vFW
SP CLOUD Internet
Cloud-Hosted Management Scalable, elastic, on-demand
Overlay Packet Tunnels § IPSec tunnels – mesh, hub/spoke
VR
29 © 2015 Cisco and/or its affiliates. All rights reserved.
CPE
CPE
CPE
SP CLOUD
Cloud-Hosted Management Scalable, elastic, on-demand
Internet Router vFW VR
WSAv
Virtual Managed Services -- Cloud VPN Package 2: CloudVPN with Internet, FW, RA and Enhanced Web Security
Cloud IPVPN with FW and Remote Access to Internet § vFW with NAT and Policy § vFW with IPSec/SSL Remote Access
including Remote End-Host posture verification
§ WSAv for Enhanced Web Security
Overlay Packet Tunnels § IPSec tunnels – mesh, hub/spoke
Internet
30 © 2015 Cisco and/or its affiliates. All rights reserved.
CPE
CPE
CPE
SP CLOUD
Cloud-Hosted Management Scalable, elastic, on-demand
Internet Router vFW VR
vNG-IPS
Internet
Virtual Managed Services : Cloud Package 3: CloudVPN with Internet, FW, RA and Next-Gen-IPS
Cloud IPVPN with FW and Remote Access to Internet § vFW with NAT and Policy § vFW with IPSec/SSL Remote Access
including Remote End-Host posture verification
§ vNG-IPS (SourceFire) for advanced threat protection and real-time contextual awareness
Overlay Packet Tunnels § IPSec tunnels – mesh, hub/spoke;
31 © 2015 Cisco and/or its affiliates. All rights reserved.
Cisco Evolved Services Platform
Service Provider Cloud
Storage Network Compute
Cisco Evolved Programmable Network
Open APIs
Customers Secure WAN
Carrier Ethernet Internet
Service Catalog
Orchestration Engine
Flexible CPE
Cisco ISR Meraki MX
Ethernet NID
VTS ASAv vIPS WSAv
Operations Savings
Business Outcomes
Cisco Virtual Managed Services Cloud Security
Self-Service Portal
Sources: ACG Research, Cisco BTA, Cisco SPTG
Virtual Managed Services – Flexible Deployment Models
Physical and Virtual Elements
Open “Pluggable”
Platform Packages
Software Function Packages
Advanced & Consulting Services
Foundation Packages
Cloud VPN
CSR1kv
Advanced Packages
Portable Across Hardware Pay As You Grow Metering
Cloud VPN
Advanced Cloud VPN
ASAv
Cloud Security
Advanced Cloud
Security vESA
Cloud Security
ASAv
Virtual Managed Services
Cisco Evolved Services Platform (NFV MANO)
Virtual Infrastructure Managers (VIM)
Automated Services Orchestration + SDN
Admin / User Self-Service Portal
Perpetual Cisco Evolved Programmable Network NFV Infrastructure (NFVI)
Term or Perpetual
Virtual Managed Services Solution
Mobile Services Solution
Video Services Solution
33 © 2015 Cisco and/or its affiliates. All rights reserved.
Flexible Deployment Options – Cloud VPN / Cloud Security
Integrated Solution
Function Packs with Service
Orchestration
As-a-Service Delivery
Repurposed on the Fly Openly Interface to 3rd Parties Elements that Plug and Play
Individual Functions
ISR
CSR1Kv ASAv
vIPS WSAv
NSO Self-Service Portal
Physical and Virtual Infrastructure
Advanced Services
CSR1Kv ASAv
vIPS WSAv
NSO Self-Service Portal
Leveraging Intercloud Ecosystem
CSR1Kv ASAv
vIPS WSAv
NSO Self-Service Portal
CSR1Kv ASAv
vIPS WSAv
NSO Self-Service Portal
ISR
34 © 2015 Cisco and/or its affiliates. All rights reserved.
The Transition to Cloud Based Services Deployment Implications
Disruptive Technologies
SDN + NFV + Open Source
Operational Disruption and Uncertainty…
People Skills
Process
Analytics
Key Strategic Operational Questions….
• WAN + DC Operations?
• Virtual & Physical?
• What MANO tools?
• Multi-Vendor? • Hardened
Solutions? • What SLAs?
Success with Cisco Services
Solution Level Services
• Strategy and Assessments
• Customization • Design and
Deployment • Systems Integration • Optimization • Expert Guidance
35 © 2015 Cisco and/or its affiliates. All rights reserved.
+ + +
Get Started and Scale Faster with Cisco Services
Maximize the value of your Virtual Managed Services
Quickly define your technology strategy to align to business goals
ü Integrate the new solution into your existing environment
ü Speed deployment
ü Scale to meet customer demands
ü Maintain optimum performance of all solution applications
ü Realize desired business outcomes faster
36 © 2015 Cisco and/or its affiliates. All rights reserved.
Cisco Services Portfolio Accelerating Your Cloud Based Delivery
Define Fast Deploy Fast Scale Fast Greater
Customer Satisfaction
Cisco Services : Accelerate Your Time to Revenue
Vision and Strategy
Business Justification Assessment Design and
Validation Deployment
and Integration Optimization Support
Plan Build Manage
Consulting Service
Design and Deployment Service
Support Service
Optimization Service
Strategy and Assessment
Service
Adoption Acceleration
Service
37 © 2015 Cisco and/or its affiliates. All rights reserved.
+ + +
Drive Your Business with Cisco Services #1 Preferred vendor for SDN/NFV and cloud-based solutions*
• Industry leading cloud, datacenter, and systems integration expertise
• Worldwide leader in cloud based services
• Award winning services and global support
• End-to-end, comprehensive outcome based approach
• Single contact for multi-vendor integration
*Source : Heavy Reading 2014 - Systems integration capability is key decision factor
38 © 2015 Cisco and/or its affiliates. All rights reserved.
Growing Deployments With Leading
Operators Worldwide
39 © 2015 Cisco and/or its affiliates. All rights reserved.
Accelerating Cloud and Business Services Growth
• Telco Cloud Managed VPN Services • Remote VPN, Basic, Full, and Premium • Self-Service Telco Cloud VPN Portal • Converged IP/Optical - Native IPv6 • All Network Elements Virtualized • Improved Customer Experience Up to 65% Reduced OPEX
• Global Managed Network Services Market by 2018 • $62B Total >> 13% CAGR
Sources: MarketsandMarkets, Cisco BTA 2014
Telco Cloud VPN Portal
CloudVPN Premium
CloudVPN
Remote VPN
Cisco Evolved Programmable Network
CSR1Kv ASAv WSAv ESAv
Cisco Evolved Services Platform
Service Catalog
Orchestration Engine
DT Provider Cloud
40 © 2015 Cisco and/or its affiliates. All rights reserved.
Accelerating Cloud and Business Services Growth
• Telco Virtualized Managed Services • Self-Service Telco Cloud VPN Portal • Improved Customer Experience Up to 65% Reduced OPEX
• EMEAR Cloud Managed Services Market by 2018 • $24B Total >> 13% CAGR
Sources: MarketsandMarkets, Cisco BTA 2014
Telco Cloud VPN Portal
Cloud Security
Cloud VPN
Remote VPN
Cisco Evolved Programmable Network
CSR1Kv ASAv WSAv ESAv
Cisco Evolved Services Platform
Service Catalog
Orchestration Engine
Telecom Italia Cloud Nuvola Italiana
41 © 2015 Cisco and/or its affiliates. All rights reserved.
Accelerating Cloud and Business Services Growth
• Unified Cloud and Managed Network Services • SaaS Delivery via Intercloud Ecosystem • Self-Service Cloud Services Marketplace • On-Demand Custom Service Requirements • Improved Customer Experience
Up to 65% Reduced OPEX
• AJPC Cloud Managed Services • $13B Total >> 17% CAGR
Cisco Evolved Programmable Network
CSR1Kv ASAv WSAv ESAv
Cisco Evolved Services Platform
Service Catalog
Orchestration Engine
IaaS
Intercloud Ecosystem
Service Provider Cloud
Security
HCS
Cloud VPN
Business Applications
Sources: IHS, MarketsandMarkets, 2014
Telstra Cloud Service Portal
Cisco Intercloud Strategy Expanding Ecosystem of Partners
Enterprise Private Clouds
Public Clouds
Partner Clouds Cloud Services
& Applications
HCS
IaaS
PaaS
Microsoft Suite aaS
DRaaS
Enterprise Workloads
Native Cloud Applications
Big Data & Analytics
Collaboration & Video
Meraki
Analytics
WebEx
Security
Energy Management
HANA aaS
vDesktop aaS
APIs
Portal
APIs
APIs
Intercloud Fabric
43 © 2015 Cisco and/or its affiliates. All rights reserved.
Virtual Managed Services Advantages
Go-to-Market Support
Agile Automated Customized
Service Creation
Service Readiness, Operations, and Support
Flexible Deployment
Models Commercial
Terms
Flexibility, Scale,
Performance, and Security
Accelerating Time to Revenue Reducing Deployment Risks
44 © 2015 Cisco and/or its affiliates. All rights reserved.
Agility in new service creation and business
models
Services Assurance
Risk Mitigation
Accelerate Time to Market
Advantages in Partnering with Cisco
Value Creation
30-40% Reduction in
time to adoption
Service/Support KPIs/SLAs
Build / Operate And White Label
Models for “Pay as you go”
45 © 2015 Cisco and/or its affiliates. All rights reserved.
Why is This Important for You? Opportunity to Disrupt the Market -- Significant Value At Stake
q Automate Cloud Based Service Offerings and Reduce Opex
q Extend Market Reach and Accelerate Revenue Growth
q Imperative to understand where to focus immediate attention for business benefit to you and your customers
q The time to act is now to drive your revenue growth quickly
q Cisco and its Partner community can uniquely help you in your journey to overcome the business challenges and seize the opportunities.
46 © 2015 Cisco and/or its affiliates. All rights reserved.
Thank You .. Need More Info? http://www.cisco.com/go/vms p://www.cisco.com/go/ http://www.cisco.com/go/spcloud http://www.cisco.com/go/esp http://www.cisco.com/go/nfv http://www.cisco.com/go/epn
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