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The Kiip Story
Inventing a New Metric: Innovation Around Moments
The Connected Generation And Why Moments Matter
Case Study: Taking CSR And Making it “Connect”
What’s Next in Moments
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We sought to power every moment on the planet.
Rewarding moments across 3,500 apps
Across 150 million devices globally monthly
35 million registered users
Seeing 700+ million moments every month
$25mm in VC Capital raised from Verizon, AmEx, True Ventures, Relay Ventures
© 2014 IPG Media Lab. Proprietary & Confidential
Achievements generate positive feelings. The feels.
10
Valence
-14
-9.5
-5
-0.5
4
Quarter Seconds of App Usage
10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160 170 180
Valence Measure During App Usage
App Usage Moment of Achievement
Reward
Post-Moment
Achievement Anticipation
MOTION
HEART RATE
SKIN PERSPIRATION
TEMPERATURE
PHYSIOLOGICAL / NEED-STATES
=
It soon dawned on us that connectivity was very powerful & had moments, too.
moment
moment
moment
tran
saction
tran
saction
tran
saction
moment
moment
moment
moment
moment
moment
Letting the connected generation live their lives. Rewards don’t define behavior, behavior should define rewards.
CONNECTED MOMENTS
OUT OF GAS
INCREASED HEART RATE
HIT CALORIE INTAKE GOAL
SLEPT 8 HOURS
EXERCISED 30 MINUTESSICK
FRIDGE EMPTYVACUUMED TWICE
IDLE AT DESK FOR 30 MINUTESRUNNING IN THE RAIN
READ 10 PAGES LOWER ENERGY USAGE FOR HEAT
MORE THAN 15 MINUTES FOR PARKING
✓ Mixing drinks and cocktail recipes
✓ Setting your playlist for a night of fun
✓ In the grocery store before a night out
✓ You’re planning brunch
✓ Leveling up in your favorite drinking games
✓ Checking off your to-do list before the weekend
✓ You meet a potential new date
✓ Someone is looking into events or buying tickets
Sample Moments…
Product Moments Converted to
Digital!
Moments/Interaction Audit!
Moments Mix!
Rewards/Content Mix!
Feedback Mechanisms Established!
Moments A/B!
Find Your Moments
OWNED (FIRST PARTY)
CONNECTED MOMENTS
APP MOMENTS
brian@kiip.com twitter.com/brian_wong www.kiip.com
brianiswritingabook.com
kathleen.schuart@campari.com
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