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Eurocloud Day 2012: Carlos Condè - Amazon Web Services
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AMAZON WEB SERVICESEUROCLOUD DAY
Consumer (Retail)
Business
Seller
Business
IT Infrastructure
Business
THE TRADITIONAL WAY…
you have to invest in infrastructure
you have to manage infrastructure
http://eddie.niese.net/20090313/dont-pity-incompetence/
traditional
IT capacity
traditional
IT capacity
Your IT needsYour IT needs
TimeTime
CapacityCapacity
USAGE PATTERNS:
TRADITIONAL IT
On and OffOn and Off Fast GrowthFast Growth
Unpredictable
peaks
Unpredictable
peaks
Predictable peaksPredictable peaks
USAGE PATTERNS:
TRADITIONAL IT
On and OffOn and Off Fast GrowthFast GrowthWASTEWASTE
Unpredictable
peaks
Unpredictable
peaks
Predictable peaksPredictable peaks
USAGE PATTERNS:
TRADITIONAL IT
On and OffOn and Off Fast GrowthFast GrowthPoorServicePoorService
Unpredictable
peaks
Unpredictable
peaks
Predictable peaksPredictable peaks
USAGE PATTERNS:
TRADITIONAL IT
what you really need is…
http://www.flickr.com/photos/purecaffeine/302682456/
…adjustable capacity
Elastic
CLOUD capacity
Elastic
CLOUD capacity
traditional
IT capacity
traditional
IT capacity
Your IT needsYour IT needs
TimeTime
CapacityCapacity
USAGE PATTERNS:
CLOUD COMPUTING with AWS
Fast GrowthFast GrowthOn and OffOn and Off
Unpredictable
peaks
Unpredictable
peaks
Predictable peaksPredictable peaks
USAGE PATTERNS:
CLOUD COMPUTING with AWS
Fast GrowthFast GrowthOn and OffOn and Off Fixed!Fixed!
Unpredictable
peaks
Unpredictable
peaks
Predictable peaksPredictable peaks
USAGE PATTERNS:
CLOUD COMPUTING with AWS
Fast GrowthFast GrowthOn and OffOn and Off
Fixed!Fixed!
Unpredictable
peaks
Unpredictable
peaks
Predictable peaksPredictable peaks
USAGE PATTERNS:
CLOUD COMPUTING with AWS
Fixed!Fixed!
SERVICES
AMAZON EC2AMAZON EC2ELASTIC COMPUTE CLOUD
AMAZON S3AMAZON S3SIMPLE STORAGE SERVICE
99.999999999%99.999999999%DURABILITY
Amazon S3 GrowthTotal Number of Objects Stored in Amazon S3
762Billion
Q4 2006 Q4 2007 Q4 2008 Q4 2009 Q4 2010 Q4 2011
2.9 Billion 14 Billion40 Billion
102 Billion
262 Billion
AMAZON RDSAMAZON RDSRELATIONAL DATABASE SERVICE
ON DEMANDON DEMANDPAY FOR WHAT YOU USE
NO UP-FRONT EXPENSE
On-Premise
$ Physical Space
Amazon Web Services
$ Physical Space$ Power $ Network$ Servers$ Certification
Services
$0To get started
NO INVESTMENT NEEDED
NO TERMINATION FEES
NO COMMITMENTS
CLEAR PRICING MODEL
UNPREDICTABLE PATTERNS
"With AWS, scalability is never a problem, and we have survived — and profited — from massive spikes of up to
5 million additional users a day without any problems…"
PREDICTABLE PATTERNS
Problem:
Analyze data as soon as the stock exchange closes, to find mistakes and correct them in time.
3000 Cores for risk management processesN
umbe
r of
Cor
es
300 Cores on
3000 -N
umbe
r of
Cor
es
weekends
Thu Fri Sun Mon TueSatWed
300 -
EXTENDEXTENDYOUR DATACENTER
AMAZON VPCAMAZON VPCVIRTUAL PRIVATE CLOUD
Provision and attach 1TB of storage in 2 minutes (from the back of an auto-rickshaw in India).
10 new Linux servers in 2 minutes (while sitting by the pool).
Monitoring server resources from an iPhone (in a bar).
Source: Autodesk
RUN ENTERPRISE APPLICATIONS
Microsoft Exchange Server, Microsoft SharePoint Server,
Microsoft SQL Standard Server, Microsoft SQL Enterprise
Server, Microsoft Lync Server, Microsoft System Center
servers, and Microsoft Dynamics CRM through License
Mobility Software Assurance
Oracle fully supports Oracle E-Business Suite, Oracle’s
PeopleSoft Enterprise, Oracle’s Siebel CRM, Oracle Fusion
Middleware, Oracle Database, and Oracle Linux on the
portion of AWS EC2 which uses Oracle VM.
IBM DB2, Informix, Lotus® Forms Turbo, WebSphere®
SAP® solutions, including SAP® Rapid Deployment solutions and SAP® BusinessObjects™ solutions,
IBM DB2, Informix, Lotus® Forms Turbo, WebSphere®
Application Server, WebSphere® sMash, WebSphere Portal
Server, Lotus® Web Content Management Standard
Edition , InfoSphere Information Server, Lotus Domino®,
Lotus Web Content Management Standard Edition®, Tivoli
Monitoring®
Project & Usage as of March 2010
External Cloud EnablementProject
- Started in Jan 2008, 5 FTE- Focus: IT Automation on IaaS
- SAP Self-service since March 2008- Enables unlimited # systems in clouds
- Weekly Feature Extensions
Usage
- 276 Cloud Appliances> 600 SAP employees as direct users
from >16 countries>10,000 SAP systems provisioned
- Cost Savings based on1. Less expensive Hardware Hosting
AWS Footprint
1,100 new SAP systems42,086 EC2 Instance Hours
39 TB EBS Storage3 TB S3 Storage
- Weekly Feature Extensions 1. Less expensive Hardware Hosting2. IT Process Automation
Top 3 Consuming Departments – Avg. Cost Saving Rate: 77%Customer Trainings
111 SAP Systems$ 42 / SAP system
82 hrs / SAP system
Status: Pilot + Ramp up
Customer Demos
118 SAP Systems$ 76 / SAP system
119 hrs / SAP system
Status: Productive + Ramp up
Customer Workshops
215 SAP Systems$ 15 / SAP system
26 hrs / SAP system
Status: Productive
Source: SAP
��������SECURITY
SAS 70 Type II auditISO 27001 CertificationSarbanes-Oxley SOX
HIPAA healthcare
FISMA US Federal Government
DIACAP MAC III Sensitive IATO
PCI DSSPCI DSSCOMPLIANT
��������SPEED
��������SCALE
«Every day we add enough capacity to power Amazon.com when capacity to power Amazon.com when it was in its 5th years of operation as a
$2.76 Billon company»
7 REGIONS20 AVAILABILITY ZONES20 AVAILABILITY ZONES
29 EDGE LOCATIONS
AWS is a set of infrastructure building blocks
COST EFFECTIVECOST EFFECTIVE
INNOVATEINNOVATE
« Want to increase innovation? Lower the cost of failure »
Joi Ito
focus on your business
INFRASTRUCTUREINFRASTRUCTUREIS NO LONGER A BARRIER
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