Ceoforumtechtalk Jrb

PRESENTED BY:

Steve Hankins, Jeff Amerineand Jeannette Balleza

Tribes by Seth Godin

Find and connect like-minded people, and lead them to a place they want to go.

“For” and “with,” not “to”

10 > 100 > 1,000 Google and Facebook,

etc., are built because one person brought another one by the hand, not because someone bought ads on the Super Bowl.

Tribes by Seth Godin

"Today, marketing is about engaging with the tribe

and delivering products and services with stories that spread."

http://www.go2web20.net

Communication Info sharing User-centered design Collaboration

Social networking Facebook, Twitter

Video sharing Vimeo, YouTube

Blogs Blogger, WordPress

Folksonomies Delicious, Flickr

Microblogging

140 characters or less Consumers shaping public discussion over brands

Transparency Direct conversations: “Tweeting” vs. “Twittering”

“Platform to get over social friction”

Twitalyzer Tweetscan Twitpic TidyTweet

Twitter

Twitter

Twitter

Twitter

Twitter Feed

Twitalyzer

Facebook

Page vs. Group

Events

Facebook profile for business? Ability to send messages All the same functionalities as a personal

profile

Bringing content to existing audience and allowing for instant feedback

Newsfeed

Facebook

Fan Page

Insights

PitchEngine

Social Media Release

ENewsletters

ConstantContact.com MadMimi.com