Champ belgian broadcast_days

VRT-medialab

CHAMP – Cloud Hosted Autonomous Media Production

Overview

• New Challenges in File-based Production• The Programme Maker Takes Centre Stage• Consumerization & Tablets• Multi-platform Storytelling

• CHAMP Platform• Objectives• Architecture & Challenges

• Use Case Tournée Générale• Production Workflows in the Cloud• Business Model• Conclusion

Overview

• New Challenges in File-based Production• The Programme Maker Takes Centre Stage• Consumerization & Tablets• Multi-platform Storytelling

• CHAMP Platform• Objectives• Architecture & Challenges

• Use Case Tournée Générale• Production Workflows in the Cloud• Business Model• Conclusion

The Programme Maker Takes Centre Stage

Focus Shift

• Advantages of file-based production• Today focus on technology

• Enabling file-based workflows• Technology is becoming mature

• Role of technology from complex systems to flexible solutions

• Focus shift: Focus on solutions for programme makers!

The Programme Maker Takes Centre Stage

Survey File-based Production in Belgium

Production companies

• Cobra.be & Cobra TV

• Sputnik• Vlaanderen

Vakantieland• Kanakna• Zonde van de

Zendtijd

Producers• Filip Callewaert• Stef Wouters

Publishers• Roularta• Concentra

Technology companies

• Videohouse• EVS• Limecraft• CandIT-media• Comsof

Creative sector Technology sector

The Programme Maker Takes Centre Stage

Current Situation

• Many ad hoc solutions• Lots of integration effort• No one size fits all

The Programme Maker Takes Centre Stage

Creating Value for the Programme Maker

Collaboration Platform

Collaborative story-writingSharing documents in real-timeVersioning, review & approval

Producer orchestration rolePlanning tools

…

Consistent Flow of

Information

Throughout production stepsInteroperable information tools

Avoid loss of metadata

Fit-for-purpose Tools

Simple, fit-for-purpose, interoperable apps

Instead ofAd hoc workflows

Complex one-size-fits-all tools

Increased Flexibility

Location-independentNetwork-transparentSoftware: e.g. editing

Formats: compression, fileHardware: camera, laptop

Technology Trends

Consumerization

- Prosumer cameras- Powerful laptops

- Professional software- Mobile devices

The cloud

Technology Trends

View rushes

StoryboardingScript editing

AnnotationPortable – Easy to use - Connectivity Wi-Fi & 3G

Rough cutediting

Tablets in Media Production

Multi-platform Storytelling

• Multiple distribution platforms• Digital relationship with media consumer

• 2nd screen, transmedia, measurement and analytics

• Integrated, interactive advertising Cross-team collaboration Need for innovative tools

New Business Opportunities for Broadcasters

Overview

• New Challenges in File-based Production• The Programme Maker Takes Centre Stage• Consumerization & Tablets• Multi-platform Storytelling

• CHAMP Platform• Objectives• Architecture & Challenges

• Use Case Tournée Générale• Production Workflows in the Cloud• Business Model• Conclusion

CHAMP Platform

Objectives

True collaboration workflowsImproved production flexibilitySupport for novel production formatsPlatform community/ecosystem

“App store” for technology providers

CHAMP platform

Flexible, integrated, collaborative workflows

in the cloud

Creative

sector

Technologysector

Iterative approach: validation for different use cases

Web

2nd screen

TV

Mobile

CHAMP Platform

CHAMP Platform

Architecture & Challenges

• Fit-for-purpose webapps• Story-centric data

model• New production formats• Integrate existing

solutions• Media workflows in the

cloud• Security & rights mgmt

Story-centric data

ScriptCall Sheet Editing

Research Video …

Interactivity Script

Picture services Asset Mgmt Document Mgmt

Storage services

Overview

• New Challenges in File-based Production• The Programme Maker Takes Centre Stage• Consumerization & Tablets• Multi-platform Storytelling

• CHAMP Platform• Objectives• Architecture & Challenges

• Use Case Tournée Générale• Production Workflows in the Cloud• Business Model• Conclusion

Fit-for-purpose webapps in pre-production and production

Organize story information using story-centric datamodel

Increased efficiency by using new technologies (e.g. Tablet)

Use Case Tournée Générale

WebIteractive

TV

Mobile

Vul-inNews Op de set

CHAMP Platform

Story-centric data

Research Scenario …

• Fit-for-purpose webapps• Story-centric data

model• New production formats• Integrate existing

solutions• Media workflows in the

cloud• Security & rights mgmt

Architecture & Challenges

Overview

• New Challenges in File-based Production• The Programme Maker Takes Centre Stage• Consumerization & Tablets• Multi-platform Storytelling

• CHAMP Platform• Objectives• Architecture & Challenges

• Use Case Tournée Générale• Production Workflows in the Cloud• Business Model• Conclusion

Production Workflows in the Cloud

Production Company

Public Cloud

Programme makers> 1Gbit/s (Fibre/LAN)

20Mbit/s (Consumer internet)

< 7,2 Mbit/s (Mobile 3G)

Portable CloudPrivate Cloud

Overview

• New Challenges in File-based Production• The Programme Maker Takes Centre Stage• Consumerization & Tablets• Multi-platform Storytelling

• CHAMP Platform• Objectives• Architecture & Challenges

• Use Case Tournée Générale• Production Workflows in the Cloud• Business Model• Conclusion

CHAMP platform

Platform Exploiter

Network Provider

Technology Providers

Data Center Hosting

Platform Development

Platform Business Model

Platform Roles

Overview

• New Challenges in File-based Production• The Programme Maker Takes Centre Stage• Consumerization & Tablets• Multi-platform Storytelling

• CHAMP Platform• Objectives• Architecture & Challenges

• Use Case Tournée Générale• Production Workflows in the Cloud• Business Model• Conclusion

Conclusion

• Focus shift: from complex systems to flexible solutions• New technological and business trends

• Consumerization• Multi-platform distribution

• CHAMP: next-generation production platform

peter.defreyne@vrtmedialab.beluk.overmeire@vrtmedialab.besam.decrock@vrtmedialab.be

www.vrtmedialab.be

Thank you