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Cisco Visual Networking Index (VNI) Global and Latin America (LATAM) Mobile Data Traffic Forecast Update 2013-2018
Gonzalo Valverde
Regional Sales Manager Service Providers
Cisco Argentina, Paraguay & Uruguay
February 2014
Cisco Confidential 2 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Cisco Visual Networking Index (VNI) Expanding the Scope of Cisco’s IP Thought Leadership
Cisco® VNI Forecast research is an ongoing initiative to predict global traffic growth. This study focuses on consumer and business mobile data traffic and its key drivers.
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
Global Mobile Speed Data
Global Forecast Data
Cisco Confidential 3 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Global Mobile Data Traffic Drivers
More Mobile Connections
More Mobile Users
Faster Mobile Speeds
More Mobile Video
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
2013 7.0 Billion 2018 10.2 Billion
2013 1.4 Mbps 2018 2.5 Mbps
2013 4.1 Billion 2018 4.9 Billion
2013 53% of Traffic 2018 69% of Traffic
Cisco Confidential 4 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Overview
© 2013 Cisco and/or its affiliates. All rights reserved. 5 Cisco Confidential 5 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
By 2018, global mobile data traffic will reach an annual run rate of 190 exabytes per year, up from 18 exabytes in 2013 (nearly 11-fold growth).
190X More than all IP traffic generated in 2000
42 Trillion images (e.g., MMS or Instagram)
4 Trillion video clips (e.g., YouTube)
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
Cisco Confidential 6 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Global Mobile Data Traffic Growth / Top-Line Global Mobile Data Traffic will Increase Nearly 11-Fold from 2013─2018
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2013 2014 2015 2016 2017 2018
Exab
yte
s p
er
Month
10.8 EB
1.5 EB
15.9 EB
7.0 EB
4.4 EB
2.6 EB
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
61% CAGR 2013–2018
Cisco Confidential 7 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Latin America Mobile Data Traffic Growth / Top-Line LATAM Mobile Data Traffic will Increase Nearly 13-Fold from 2013─2018
0.0
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0.6
0.8
1.0
1.2
1.4
2013 2014 2015 2016 2017 2018
Exab
yte
s p
er
Month
0.8 EB
0.09 EB
1.2 EB
0.5 EB
0.3 EB
0.2 EB
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
66% CAGR 2013–2018
Cisco Confidential 8 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Argentina Mobile Data Traffic Growth / Top-Line Argentinean Mobile Data Traffic will Increase Nearly 14-Fold from 2013─2018
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0.08
0.10
0.12
2013 2014 2015 2016 2017 2018
Exab
yte
s p
er
Month
70 PB
7 PB
103 PB
45 PB
27 PB
15 PB
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
68% CAGR 2013–2018
Cisco Confidential 17 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Average Mobile User (Cellular Traffic per Month) Sample Global Usage
2 Hours of Video
5 Video Calls
2 Hours of Audio
2 App Downloads
2013
356 MB Traffic/month
20 Hours of Video
10 Video Calls
10 Hours of Audio
20 App Downloads
2018
3.0 GB Traffic/month
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
Cisco Confidential 24 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Top Trends
Cisco Confidential 25 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
VNI Mobile Forecast Update, 2013–2018 Top Mobile Networking Trends
1 Transitioning to Smarter Mobile Devices
2 Measuring IoE Adoption ─ Emerging Wearable Devices
3 Analyzing Mobile Applications ─ Video Dominance
4 Profiling Bandwidth Consumption by Device
5 Assessing Mobile Traffic/ Offload by Access Type (2G/3G/4G)
6 Comparing Mobile Network Speeds ─ Wi-Fi Wins
7 Adopting IPv6 ─ Beyond an Emerging Protocol
Cisco Confidential 26 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
0
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2013 2014 2015 2016 2017 2018
Bill
ions o
f D
evic
es
Other Portable Devices (0.3%,0.3%) Tablets (1.3%,5.0%)
Laptops (2.1%,2.6%) M2M (4.9%,19.7%)
Smartphones (24.9%,38.5%) Non-Smartphones (66.4%,33.9%)
Global Mobile Device Growth by Type By 2018, Smartphones Will Gain 14 Points to Reach 39% Share
8% CAGR 2013–2018
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 * Figures (n) refer to 2013, 2018 device share
Cisco Confidential 27 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
0
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Mill
ions o
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evic
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Other Portable Devices (0.0%,0.1%) Tablets (0.5%,4.4%)
Laptops (2.3%,3.8%) M2M (4.8%,18.1%)
Smartphones (21.2%,42.8%) Non-Smartphones (71.1%,30.9%)
Latin America Mobile Device Growth by Type By 2018, Smartphones Have 43% Share; Non-Smartphones Decline Tablets and M2M Gain Share
6% CAGR 2013–2018
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 * Figures (n) refer to 2013, 2018 device share
Cisco Confidential 28 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
0
1
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2013 2014 2015 2016 2017 2018
Bill
ions o
f D
evic
es o
r
Connections
4G 3G 2G
Global Connections by Network Type 2G, 3G, and 4G Technology Connection Share
59%
68%
29%
3%
26%
15%
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
48%
44%
8%
Cisco Confidential 29 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
0
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2013 2014 2015 2016 2017 2018
Mill
ions o
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evic
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Connections
4G 3G 2G
Latin America Connections by Network Type 2G, 3G, and 4G Technology Connection Share
64%
74%
25%
0.1%
27%
9%
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
52%
45%
3%
Cisco Confidential 30 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
0
10
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2013 2014 2015 2016 2017 2018
Mill
ions o
f D
evic
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Connections
4G 3G 2G
Argentina Connections by Network Type 2G, 3G, and 4G Technology Connection Share
71%
69%
31%
0%
25%
4%
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
43%
56%
1%
Cisco Confidential 35 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
0
2
4
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12
2013 2014 2015 2016 2017 2018
Bill
ions o
f D
evic
es
Non-smart Devices and Connections
Smart Devices and Connections
54% 46%
39% 32% 26% 21%
46% 54% 61% 68% 74%
79%
Global Growth of Smart Mobile Devices & Connections By 2018, Smart Devices Will Have 54% Share
8% CAGR 2013–2018
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 * Smart devices are those having advanced computing capabilities with a minimum of 3G connectivity.
Cisco Confidential 37 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
0
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Exabyte
s p
er
Month
Non-smart Traffic
Smart Traffic
96%
95% 93%
91% 90%
88% 12%
Global Impact of Smart Devices & Connections on Mobile Traffic By 2018, Smart Devices Will Have 96% Share of Traffic
61% CAGR 2013–2018
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
4%
5%
7%
9%
10%
* Smart traffic is the traffic from smart devices, devices having advanced computing capabilities with a minimum of 3G connectivity.
Cisco Confidential 39 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
VNI Mobile Forecast Update, 2013–2018 Top Mobile Networking Trends
1 Transitioning to Smarter Mobile Devices
2 Measuring IoE Adoption ─ Emerging Wearable Devices
3 Analyzing Mobile Applications ─ Video Dominance
4 Profiling Bandwidth Consumption by Device
5 Assessing Mobile Traffic/ Offload by Access Type (2G/3G/4G)
6 Comparing Mobile Network Speeds ─ Wi-Fi Wins
7 Adopting IPv6 ─ Beyond an Emerging Protocol
Cisco Confidential 40 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
0.0
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1.0
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2.0
2.5
2013 2014 2015 2016 2017 2018
Bill
ions o
f M
2M
Connections
3G
2G
4G
71%
41%
Global M2M Connection Growth Global M2M Connections will Grow 6-Fold from 2013-2018; By 2018, More Than Half of Global M2M Connections Will be on 3G
43% CAGR 2013–2018
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
28%
35%
51%
14%
50%
9%
2.0 B
1.6 B
1.1 B
0.8 B
0.5 B 0.3 B
* In 2013, 4G accounts for 0.43% of global mobile M2M connections. In 2014 ,1.5% connections, in 2015 , 3% connections and in 2016 ,5.6% connections are 4G.
34%
64%
41%
56%
47%
48%
Cisco Confidential 41 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
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40
60
80
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120
140
160
180
2013 2014 2015 2016 2017 2018
Mill
ions o
f M
2M
Connections
3G
2G
4G
84%
52%
Latin America M2M Connection Growth Latin America M2M Connections will Grow 5-Fold from 2013-2018; By 2018, Majority M2M Connections Will be On 3G
38% CAGR 2013–2018
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
16%
43%
48%
9%
43%
171 M
133 M
99 M
72 M
51 M 35 M
* In 2013, 4G accounts for 0% of mobile M2M connections. In 2014 ,1% and in 2015, 1% connections are 4G
21%
78%
28%
71%
36%
62%
3% 5%
Cisco Confidential 42 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
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Mill
ions o
f M
2M
Connections
3G
2G
4G
Argentina M2M Connection Growth Argentina M2M Connections will Grow 5-Fold from 2013-2018; By 2018, Majority M2M Connections Will be On 3G
35% CAGR 2013–2018
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
15.8 M
12.3 M
9.2 M
6.7 M
4.8 M 3.5 M
Cisco Confidential 52 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
VNI Mobile Forecast Update, 2013–2018 Top Mobile Networking Trends
1 Transitioning to Smarter Mobile Devices
2 Measuring IoE Adoption ─ Emerging Wearable Devices
3 Analyzing Mobile Applications ─ Video Dominance
4 Profiling Bandwidth Consumption by Device
5 Assessing Mobile Traffic/ Offload by Access Type (2G/3G/4G)
6 Comparing Mobile Network Speeds ─ Wi-Fi Wins
7 Adopting IPv6 ─ Beyond an Emerging Protocol
Cisco Confidential 53 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
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Exab
yte
s p
er
Month
Mobile File Sharing (2.9%)
Mobile M2M (5.7%)
Mobile Audio (10.6%)
Mobile Web/Data (11.7%)
Mobile Video (69.1%)
Global Mobile Data Traffic Growth / Apps Video to Exceed 69 Percent of Mobile Data Traffic by 2018
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
61% CAGR 2013–2018
Figures (n) refer to 2018 traffic share
Cisco Confidential 54 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
0.0
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1.0
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Exab
yte
s p
er
Month
Mobile File Sharing (3.4%)
Mobile M2M (4.8%)
Mobile Audio (10.3%)
Mobile Web/Data (9.4%)
Mobile Video (72.1%)
LATAM Mobile Data Traffic Growth / Apps Video to Exceed 72 Percent of Mobile Data Traffic by 2018
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
66% CAGR 2013–2018
Figures (n) refer to 2018 traffic share
Cisco Confidential 55 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
0.00
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0.12
2013 2014 2015 2016 2017 2018
Exab
yte
s p
er
Month
Mobile File Sharing (3.6%)
Mobile M2M (5.3%)
Mobile Audio (10.8%)
Mobile Web/Data (9.1%)
Mobile Video (71.1%)
Argentina Mobile Data Traffic Growth / Apps Video to Exceed 72 Percent of Mobile Data Traffic by 2018
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
68% CAGR 2013–2018
Figures (n) refer to 2018 traffic share
Cisco Confidential 62 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
VNI Mobile Forecast Update, 2013–2018 Top Mobile Networking Trends
1 Transitioning to Smarter Mobile Devices
2 Measuring IoE Adoption ─ Emerging Wearable Devices
3 Analyzing Mobile Applications ─ Video Dominance
4 Profiling Bandwidth Consumption by Device
5 Assessing Mobile Traffic/ Offload by Access Type (2G/3G/4G)
6 Comparing Mobile Network Speeds ─ Wi-Fi Wins
7 Adopting IPv6 ─ Beyond an Emerging Protocol
Cisco Confidential 64 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
LATAM Average Mobile Connection (Devices and M2M); Traffic per Month
2013 2018 REGION
Latin America MB per Month
BY COUNTRY
Argentina
Brazil
Chile
Mexico
Rest of Latin America
128
120
141
217
128
105
1,223
1,251
1,250
1,545
1,370
1,076
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
Cisco Confidential 65 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Wearable Device = 7 X (monthly basic mobile phone data traffic)
Mobile Device Data Traffic 2013 Mobile Device Data Traffic Generation Comparisons
Tablet = 127 X (monthly basic mobile phone data traffic)
= Laptop 227 X (monthly basic mobile phone data traffic)
= Smartphone 49 X (monthly basic mobile phone data traffic)
M2M Module = 6 X (monthly basic mobile phone data traffic)
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
Cisco Confidential 66 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Average Traffic Per Mobile Device Type
Non-Smartphone 10.8 45
M2M 61 451
Wearable 78 345
Smartphone 529 2,672
Tablet 1,374 5,609
Laptop 2,455 5,095
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
2013 MBs per Month
2018 MBs per Month
Note: In 2013, 4G Smartphones generated 2 GBs/month and 4G Tablets generated 2.4 GBs/month
Cisco Confidential 67 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
VNI Mobile Forecast Update, 2013–2018 Top Mobile Networking Trends
1 Transitioning to Smarter Mobile Devices
2 Measuring IoE Adoption ─ Emerging Wearable Devices
3 Analyzing Mobile Applications ─ Video Dominance
4 Profiling Bandwidth Consumption by Device
5 Assessing Mobile Traffic/ Offload by Access Type (2G/3G/4G)
6 Comparing Mobile Network Speeds ─ Wi-Fi Wins
7 Adopting IPv6 ─ Beyond an Emerging Protocol
Cisco Confidential 72 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
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Exabyte
s p
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Month
Cellular Traffic from Mobile Devices
Offload Traffic from Mobile Devices
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
Global Mobile Data Traffic Offload * 52% of Mobile Traffic to be Offloaded by 2018 45% of Mobile Traffic Offloaded in 2013
48%
52%
*Offload refers to traffic from dual mode devices (i.e., supports cell and wi-fi connectivity; excluding laptops) over wi-fi/small cell networks.
Cisco Confidential 73 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
0.0
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Exabyte
s p
er
Month
Cellular Traffic from Mobile Devices
Offload Traffic from Mobile Devices
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
Latin America Mobile Data Traffic Offload * 41% of Mobile Traffic to be Offloaded by 2018 29% of Mobile Traffic Offloaded in 2013
59%
41%
*Offload refers to traffic from dual mode devices (i.e., supports cell and wi-fi connectivity; excluding laptops) over wi-fi/small cell networks.
Cisco Confidential 74 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
0.00
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Exabyte
s p
er
Month
Cellular Traffic from Mobile Devices
Offload Traffic from Mobile Devices
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
Argentina Mobile Data Traffic Offload * 39% of Mobile Traffic to be Offloaded by 2018 29% of Mobile Traffic Offloaded in 2013
61%
39%
*Offload refers to traffic from dual mode devices (i.e., supports cell and wi-fi connectivity; excluding laptops) over wi-fi/small cell networks.
Cisco Confidential 79 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2G 3G 4G
Mobile
and O
fflo
ad T
raff
ic f
rom
Mobile
-C
onnecte
d D
evic
es
Mobile Traffic
Offload Traffic
Mobile Data Traffic and Offload Traffic, 2018 4G Devices Offload More Traffic Than 3G and 2G
56% 49%
40%
60% 51% 44%
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
© 2013 Cisco and/or its affiliates. All rights reserved. 80 Cisco Confidential 80 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Globally, the amount of traffic offloaded from tablets will be 69% by 2018. Globally, the amount of traffic offloaded from smartphones will be 51% by 2018. Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
© 2013 Cisco and/or its affiliates. All rights reserved. 81 Cisco Confidential 81 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
In LATAM, the amount of traffic offloaded from tablets will be 56% by 2018. In LATAM, the amount of traffic offloaded from smartphones will be 44% by 2018. Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
Cisco Confidential 85 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
VNI Mobile Forecast Update, 2013–2018 Top Mobile Networking Trends
1 Transitioning to Smarter Mobile Devices
2 Measuring IoE Adoption ─ Emerging Wearable Devices
3 Analyzing Mobile Applications ─ Video Dominance
4 Profiling Bandwidth Consumption by Device
5 Assessing Mobile Traffic/ Offload by Access Type (2G/3G/4G)
6 Comparing Mobile Network Speeds ─ Wi-Fi Wins
7 Adopting IPv6 ─ Beyond an Emerging Protocol
Cisco Confidential 87 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
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2013 2014 2015 2016 2017 2018
Mbps
Tablets
Smartphones
All Mobile Devices
Global Mobile Speeds by Device Type Tablet Speeds are 3.6x Higher than Average by 2018 Smartphone Speeds are 2.8x Higher than Average by 2018
9 Mbps
7 Mbps
3 Mbps
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
Cisco Confidential 88 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
0
1
2
3
4
5
6
2013 2014 2015 2016 2017 2018
Mbps
Tablets
Smartphones
All Mobile Devices
LATAM Mobile Speeds by Device Type Tablet Speeds are 4.9x Higher than Average by 2018 Smartphone Speeds are 4.7x Higher than Average by 2018
4.9 Mbps
4.6 Mbps
1 Mbps
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
Cisco Confidential 89 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
0
2
4
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16
2013 2014 2015 2016 2017 2018
Mbps
4G
3G
All Network Types
2G
Global Mobile Speeds by Network Type 4G Speeds will be 6X Higher than Average by 2018 3-3.5G Speeds will be 2X Higher than Average by 2018
14 Mbps
5 Mbps
92 Kbps
3 Mbps
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
Cisco Confidential 90 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
0
1
2
3
4
5
6
7
8
2013 2014 2015 2016 2017 2018
Mbps
4G
3G
All Network Types
2G
LATAM Mobile Speeds by Network Type 4G Speeds will be 7X Higher than Average by 2018 3-3.5G Speeds will be 2X Higher than Average by 2018
7 Mbps
2 Mbps
81 Kbps 1 Mbps
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
Cisco Confidential 91 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Global Average Wi-Fi Speeds Wi-Fi exceeds Mobile speeds during 2013-2018
2013 2018 GLOBAL
Global Mbps
BY REGION
North America
Western Europe
Asia-Pacific
Latin America
Central & Eastern Europe
Middle East & Africa
3.9
13.6
10.7
7.9
5.7
11.7
3.2
23.7
25.8
19.4
22.0
11.9
27.2
4.7
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
Cisco Confidential 92 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
VNI Mobile Forecast Update, 2013–2018 Top Mobile Networking Trends
1 Transitioning to Smarter Mobile Devices
2 Measuring IoE Adoption ─ Emerging Wearable Devices
3 Analyzing Mobile Applications ─ Video Dominance
4 Profiling Bandwidth Consumption by Device
5 Assessing Mobile Traffic/ Offload by Access Type (2G/3G/4G)
6 Comparing Mobile Network Speeds ─ Wi-Fi Wins
7 Adopting IPv6 ─ Beyond an Emerging Protocol
Cisco Confidential 102 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
5.0
2013 2014 2015 2016 2017 2018
Num
ber
of
Devic
es (
B)
1.3B
Global IPv6-Capable Mobile Devices/Connections By 2018, 4.9B Total IPv6-Capable Mobile Devices/Connections
4.9B
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
31% CAGR 2013–2018
Cisco Confidential 103 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
0
100
200
300
400
500
2013 2014 2015 2016 2017 2018
Nu
mb
er
of
Devic
es (
M)
110M
Latin America IPv6-Capable Mobile Devices/Connections By 2018, 465M Total IPv6-capable mobile devices/connections
465M
33% CAGR 2013–2018
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
Cisco Confidential 104 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
0
1
2
3
4
5
6
7
2013 2014 2015 2016 2017 2018
6.6 EB/ month
Global IPv6 Mobile Data Traffic Forecast By 2018, IPv6 Mobile Data Traffic Projected to Reach 6.6 EBs/month; By 2018, IPv6 Traffic Projected to be 40% of Mobile Data Traffic
.09 EB/ month
Exabyte
s p
er
Month
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
Cisco Confidential 105 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
0
100
200
300
400
500
2013 2014 2015 2016 2017 2018
449 PB/
month
Latin America IPv6 Mobile Data Traffic Forecast By 2018, IPv6 Mobile Data Traffic Projected to Reach 449 PBs/month; By 2018, IPv6 Traffic Projected to be 39% of Mobile Data Traffic
5 PB/mo
Peta
byte
s p
er
Month
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
Cisco Confidential 108 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Conclusion
Cisco Confidential 109 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Cisco VNI Global Mobile Forecast, 2013–2018 Key Takeaways / Summary
By 2018, mobile data traffic will reach 15.9 EBs/per month (190 EBs annually).
By 2018, there will be 1.4 mobile connections per capita globally.
By 2018, avg mobile connection speed will nearly double (1.4 Mbps to 2.5 Mbps).
By 2018, over 69% of the world’s mobile data traffic will be video.
Global Mobile Data Traffic
By 2018, 52% of mobile data traffic will be offloaded to Wi-Fi/small cell networks.
Global Mobile Traffic Offload
Global Mobile Smart Devices Traffic
Global Mobile Video
Global Mobile Network Speeds
Global Mobile Devices/Connections
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
By 2018, smart devices will generate 96% of global mobile data traffic.
Cisco Confidential 110 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Cisco VNI LATAM Mobile Forecast, 2013–2018 Key Takeaways / Summary
By 2018, mobile data traffic will reach 1.2 EBs/per month (14 EBs annually).
By 2018, there will be 1.5 mobile connections per capita in Latin America.
By 2018, avg mobile connection speed will grow 1.5-fold (0.7 Mbps to 1 Mbps).
By 2018, over 69% of LATAM’s mobile data traffic will be video.
LATAM Mobile Data Traffic
By 2018, 41% of mobile data traffic will be offloaded to Wi-Fi/small cell networks.
LATAM Mobile Traffic Offload
LATAM Mobile Smart Devices Traffic
LATAM Mobile Video
LATAM Mobile Network Speeds
LATAM Mobile Devices/Connections
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
By 2018, smart devices will generate 96% of LATAM mobile data traffic.
Cisco Confidential 111 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Cisco VNI Mobile Forecast; 2013–2018 Get more info—see Tools and Resources
www.cisco.com/go/vni traffic-inquiries@cisco.com
Thank you.
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