Client Agency Relationships

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The better we know youThe

ourwork.

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Marketing

Sales

HR

Product Managemen

tR&D

Engineering

Senior Executives

With this in mind,client provides

multiple touch points(including sales)

to round outour perspective

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BIG PICTURE

Which delivers the

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Client also believes different views and even a periodic disagreement ultimately

strengthen the work.

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Give it to us straight.We can take it.

The Good, The Bad &

The Unattractive

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The job at hand aligns with the budget.

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Agencytreated as extension of the internal team

Defining the Relationship

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Mutual respect Open talk Empowerment

Defining the Relationship

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Defining the Relationship

Shared responsibility for definition of PR success

Defining the Relationship

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We don’t mind being pushedto shake up the status quo

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Just notoff a cliff.

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Client Recognizes How We Make Money

Product = Time

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Our product is a “perishable”

(to borrow from the grocery store world)

Photo: rick

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Client identifies needed processes and reports so the largest possible percent of the budget

goes toward program execution.

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which prevents paperwork

from impeding results

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Client Buys into this PremiseWhat Elements Impact the HA Experience?

12%

28%

24%

20%

16%

Agency CultureDirect ManagerClient InteractionsWorkColleagues

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Our respective cultures play a role in the

simpatico factor.

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*** open to a different visual***

Smarts Egalitarian Mentoring Trust Listening Accountability Can-do attitude Curiosity Contributions to the

success of others Cross-cultural Results-driven

Here’s what we value

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There is a family-like qualityto our culture.

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We say “family-like” because if your Aunt Harriet isn’t the right fit, you don’t suggest she find another family.

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What motivates us?

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Two-way Responsiveness

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Flow of Information

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Feedback

Image: tanakawho

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Feeling Part of the Team

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Inventiveness

Image: JJay

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Making a visible and meaningful difference

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Did I mention we can periodically be temperamental?

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caring.It comes with

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But we run through walls for our clients.

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Europe: Luica Mak 44 (0)20 3137 9480 North America: Stephen Burkhart 1 408 286-2611Asia Pacific: Cassandra Cheong 86 (21) 6203-3366

X125Global: Lou Hoffman 1 408 286-2611

Thank You

IMAGES: CORBIS

http://www.hoffman.com