Cmsx rep-mgt

Reputation ManagementReputation

ManagementRic Dragon

DragonSearchRic Dragon

DragonSearch

Twitter: @ricdragon

April 20th, 2010

Twitter: @ricdragon

30 April"We are responsible, not for the accident, but we are responsible for the oil and for dealing with it and cleaning the situation up,"

The company will pay for any "legitimate and objectively verifiable" claims for property damage, personal injury and commercial losses.

6 MayBP "will be judged not on the basis of an accident that, you know, frankly was not our accident".

18 May"the environmental impact of this disaster is likely to have been very, very modest” – [launches YouTube page]

30 May"There's no one who wants this over more than I do. I would like my life back.”

Twitter: @ricdragon

3 JuneBP begins an advertising campaign in the US aimed at boosting opinion. Hayward features in the first.

BP decides to pay out more than $10bn in dividends to shareholders.

17 JuneHayward is accused by members of the US Congress of "stonewalling" after failing to answer a series of questions about the spill's causes.

20 JuneHayward attends yacht race on the Isle of Wight

16 JulyBP posted photos of it's command center; later admits photoshopping the photos

Twitter: @ricdragon

28 JulyTony Hayward points out that he will be too busy to attend a Senate hearing. He told journalists: "I have got a busy week [in the office]". BP said it would send another representative to testify at the hearing

10 OctoberBP announces that its external safety ombudsman, put in place after the fatal explosion at its Texas City refinery in 2005, will stop taking complaints after June 2011.

Hayward later states he would have needed to study drama rather than geology if he had wanted to perform better in front of the public.

Twitter: @ricdragon

Don’t be a Jerk.Don’t be a Jerk.

Twitter: @ricdragon

Before | AfterBefore | After

Twitter: @ricdragon

Healthy Digital FootprintHealthy Digital Footprint

SEOSEO

Off-site Links:

Directory ListingsSocial Media

Blog CommentsPress Releases

Off-site Links:

Directory ListingsSocial Media

Blog CommentsPress Releases

Monitoring

Monitoring

Social Medi

aPolicy

Social Medi

aPolicy

Employees

Employees

1.Acknowledge and take ownership

2.Apologize3.Take Action Publicly

1.Acknowledge and take ownership

2.Apologize3.Take Action Publicly

ResponseResponse

Twitter: @ricdragon

• Have a response plan in place• Practice run• Obtain training for top-level individuals

• Have a response plan in place• Practice run• Obtain training for top-level individuals

PreparePrepare

Twitter: @ricdragon

Response PlanResponse Plan

Twitter: @ricdragon

Response PlanResponse Plan

Twitter: @ricdragon

Response PlanResponse Plan

Twitter: @ricdragon

• Rip Off Report• ComplaintBoard• Pissed Consumer

• Rip Off Report• ComplaintBoard• Pissed Consumer

Complaint SitesComplaint Sites

Twitter: @ricdragon

Twitter: @ricdragon

11 March 2011 – Tsunami hits JapanAnnounces donation of 1.2 m

14 March – Gilbert Gottfried fired

23 March – Casting Calls – 12k applicants

26 April – announce new Duck voice

11 March 2011 – Tsunami hits JapanAnnounces donation of 1.2 m

14 March – Gilbert Gottfried fired

23 March – Casting Calls – 12k applicants

26 April – announce new Duck voice

AFLACAFLAC

Twitter: @ricdragon

AFLACAFLAC

Twitter: @ricdragon

Thank you.Thank you.

Ric DragonDragonSearchKingston, NY 12401/US845.383.0890 |

dragon@dragonsearch.netTwitter: @ricdragon

Ric DragonDragonSearchKingston, NY 12401/US845.383.0890 |

dragon@dragonsearch.netTwitter: @ricdragon