Communication and Social Media

SOCIAL MEDIA – A NEW AGENDA ON THE INTERNET

RENÉ LUNDGAARD KRISTENSENUSER EXPERIENCE CONSULTANT

WHY TAKESOCIAL MEDIASERIOUSLY?

2/3 OF THE WORLDS POPULATION VISIT SOCIAL NETWORKSNielsen, Global Faces & Networked Places, 2009

SOCIAL NETWORKS ARE THE 4. MOST POPULAR ONLINE ACTIVITY – AHEAD OF E-MAILNielsen, Global Faces & Networked Places, 2009

YouTube blog, August 2009

1.728.000 minutes of video are uploaded every day

Wikipedia Statistics, September 2009

14.200.000 articles

Yahoo, March 2009

3.600.000.000pictures

1382%TechCrunch, April 2009

January - February 2009

Facebook Statistics, October 2009

8.000.000.000minutes spend on Facebook daily

Technorati, 2009

1.300.000 blog posts daily

OF ALL SEARCHES ON THE WORLDS 20 BIGGEST BRANDS PROVIDE LINKS TO USER GENERATED CONTENT

OF ALL BLOGGERS WRITE ABOUT PRODUCTS AND BRANDS

WHAT HAPPENED

CLASSIC WEBSITE

THE NEW WEB

SOCIAL MEDIADEMOCRATIZES COMMUNICATION

14%believe in advertisers

78%believe in recommendations

NOW IT’S THE PEOPLE WHO ARE IN CONTROL

BUT MOSTPEOPLEDO THIS

““We want to talk to you," they say. "But we don't want to hear back from you. Unless you want to place an order, and if so click here.”Josh Bernoff, Coauthor of Groundswell

OF THE MEMBERS OF A SOCIAL NETWORK BELIEVE THAT COMPANIES SHOULD BE PRESENT WHEN IT COMES TO SOCIAL MEDIACone, Business in Social Media Study, September 2008

OF THE MEMBERS OF A SOCIAL NETWORK BELIEVE THAT COMPANIES SHOULD INTERACT WITH THEIR CLIENTSCone, Business in Social Media Study, September 2008

“Millions of people are creating content for the social web. Your competitors are already there. Your customers have been there for a long time. If your business isn't putting itself out there, it ought to be.”“B.L. Ochman, BusinessWeek, February 2009

“PR just sent a press release as a word document attachment – that’s SO MUCH last year”

OKAY, WE ARE ONBOARD, BUT WHERE DO WE BEGIN

LISTEN!

www.buzzmachine.com/archives/cat_dell.html

ideastorm.com reduced the negative buzz about Dell from

20%… to

COME UP WITH A STRATEGY

MAKE ROOM

ACTIVATE PEOPLE,WHERE PEOPLE ARE

FIND AMBASSADORS

CREATECONNECTIONS

THINK CREATIVELY

23.000%

They penetrated the market the same way the pirates penetrated the social networks.By the way, the sale increased by

THANK YOU

Twitter: @renelundgaard

RENÉ LUNDGAARD KRISTENSENConsultant, User ExperienceM: (+45) 22 49 83 42rene.kristensen@creuna.dk

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