Content Development In The Modern Age

Content Content Development In Development In

The Modern The Modern AgeAge

Hi.

I’m Cloud from MPLS.TV.

MPLS.TV is a locally produced, cultural outlet run

by a collective of creative individuals dedicated to

redefining local television by providing entertaining and

insightful content to Minneapolis and beyond.

In other words, we make content.

And a lots of it.

Our 264 videos have been loaded across the internet

1.8 MILLION 1.8 MILLION TIMESTIMES

In the modern

age, CONTENT CONTENT will be king.

“Revolutions are still televised, but they get

Tumblr'd, tweeted and YouTubed first.”

-Jeff Weiss, L.A. Times

Example #1

Odd FutureOdd Future

 Since 2008, Odd Future have released no fewer than 12 full-length albums, as

well as assorted between-releases singles-- all available free on their Tumblr.

SWAGSWAG

A pair of iTunes singles, "Yonkers" and "Sandwitches," were made available just days before the "Fallon" appearance, and are the only pieces of music available from the camp

at retail. The songs (credited to Tyler, the Creator) have sold 12,000 and 6,000 units,

respectively so far.

"A record label doesn't necessarily have pole position. Creative control

and freedom come first. Going forward, successful artists will be

ones fully immersed in the intellectual property of their

lifestyle."

-David Airaudi, Odd Future’s Manager

Example #2

Rebecca BlackRebecca Black

As of April 12, 2011, it had over 98.6 million views, over 2 million comments, and over 1.9 million "dislikes" from YouTube users.

Example #3

The WeekndThe Weeknd

Since joining Twitter on Feb. 21, The Weeknd has racked up 14,600 followers and counts 13,000 likes

on Facebook.

Content Development

Tools

Music

Bandcamp // $Free.99Bandcamp // $Free.99bandcamp.combandcamp.com

Soundcloud // $Free.99Soundcloud // $Free.99soundcloud.comsoundcloud.com

Website

Namecheap - $9.98Namecheap - $9.98namecheap.comnamecheap.com

Tumblr // $Free.99Tumblr // $Free.99tumblr.comtumblr.com

Video

YouTube // $Free.99YouTube // $Free.99youtube.comyoutube.com

Zoom Q3HD - $299Zoom Q3HD - $299

Kodak Zi8 with Kodak Zi8 with Microphone Input - Microphone Input -

$120$120

Social

Twitter // $Free.99Twitter // $Free.99twitter.comtwitter.com

Facebook // $Free.99Facebook // $Free.99facebook.comfacebook.com

9 Tips on Content

Devlopment From

MPLS.TV

1. Seed as many 1. Seed as many ideas as possibleideas as possible

2. Be Original2. Be Original

3. Take Risks and Don’t Be Afraid

To Fail

4. Create Your Own

Opportunities

5. Be Flexible, 5. Be Flexible, Agile, and Open Agile, and Open

to Changeto Change

6. Look For Ways 6. Look For Ways To Collaborate To Collaborate

With OthersWith Others

7. Be Consistent

8. Put Your 8. Put Your Content Out Content Out

ThereThere

9. Have Fun9. Have Fun

THANKS!THANKS!

CLOUD@MPLS.TVCLOUD@MPLS.TV