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You don't have to be a web editor to offer clients valuable editorial guidance for managing their online content, but you do have to know what makes editing online unique. This desk shows some of the ways I helped CCA improve their content display as well as their content strategy. It's a cross disciplinary solution of design, web writing guidelines, and a minor IA overhaul.
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Nica Lorber Creative Director & Web Strategist
Chapter Three !
! nicelobster
Content Management: A Web Strategist’s
Perspective
I’m responsible for:!
WebStrategy / Content Strategy / IA / UX / Design
Universal problem:Content is not a priority
OpportunityProve the value of prioritizing content
✓ Content model lacked flexibility
✓ IA was cumbersome
✓ Website doubling as an intranet
✓ Legacy content was long and hard to read
The problem:
✓ Improve the content model
✓ Restructure the IA
✓ Define content governance
✓ Create well designed content guidelines
✓ Optimize content for web
The solution:
✓ Redesigned content model
✓ Created content style guide
✓ Met with each content owner for 4 hours to:
✓ Discuss pain points
✓ Revise IA
✓ Get buy in
The tactics:
✓ Limited formatting
✓ Bold/italic
✓ Lists
✓ h2/h3
✓ One small image
Basic Page:
✓ Lead paragraph style
Added
✓ Accordions
Added
✓ Call out
✓ Blockquote
✓ H4
Added
✓ Image styles
✓ 1 column
✓ 2 column
✓ Image right
✓ Image left
Added
✓ redesigned anchor links
Added
✓ Related content
Added
Questions?
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