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Tools of EngagementNew Media marketingMobile Apps
Creating a Content Strategy:
By: Sherry NourainiFounder/President: Captive Touch
Tools of EngagementNew Media marketingMobile Apps
About Me
2006 2007 2009 End of 2010
R& D Founder Founder/Marketing Director
Founder
Tools of EngagementNew Media marketingMobile Apps
About Captive Touch
Social media, mobile, and e-newsletter marketing, and blogging
Tools of EngagementNew Media marketingMobile Apps
About Captive Touch
Tools of EngagementNew Media marketingMobile Apps
“Tell me, and I will forget. Show me, and I may remember.
Involve me, and I will understand”Confucius, circa 450 BC
Tools of EngagementNew Media marketingMobile Apps
Your input
1- Why are you interested in social media?
2-How do you know social media is giving you results?
Tools of EngagementNew Media marketingMobile Apps
Creating a Content Strategy
“Having a strategy is like taking a shower, if you don’t do itevery day, you’ll stink” Unknown
Tools of EngagementNew Media marketingMobile Apps
Content Strategy=Knowing what to say
Tools of EngagementNew Media marketingMobile Apps
Knowing what to say= Knowing what your target market wants to hear
Creating a content strategy starts with listening
Tools of EngagementNew Media marketingMobile Apps
1- What are some of the pain points associated with working from home?
2- What keywords would you use to search for a service like Kohwork’n?
3-What kind of information would you like to seeEddie and Tim share to help you decide they truly careabout your pain points and have solutions for them?
4-What questions do you have for Eddie and Tim beforeYou use their services?
Tools of EngagementNew Media marketingMobile Apps
Listening to questions
Tools of EngagementNew Media marketingMobile Apps
Learning from Experts
“Top10 (your search word) blogs”
Tools of EngagementNew Media marketingMobile Apps
Tools to personalize your search
Tools of EngagementNew Media marketingMobile Apps
Tool to Remember Everything
Tools of EngagementNew Media marketingMobile Apps
Your Mission, Should You Accept it
6/20 @ noon
Contact me
Tools of EngagementNew Media marketingMobile Apps
“No one said social media was going to be easy,only that it would be awesome” Jay Baer
Quote from my favorite blogger/speaker/author/expert
Tools of EngagementNew Media marketingMobile Apps
Find Out More
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•Subscribe to our blog
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