View
498
Download
0
Category
Preview:
Citation preview
#CSDC @jdavidhobbs https://davidhobbsconsulting.com
ControllingContent Migrations
@jdavidhobbs
#CSDC
#CSDC @jdavidhobbs https://davidhobbsconsulting.com
ControllingContent Migrations
@jdavidhobbs
#CSDCIntroductions
#CSDC @jdavidhobbs https://davidhobbsconsulting.com
ControllingContent Migrations
@jdavidhobbs
#CSDC
#CSDC @jdavidhobbs https://davidhobbsconsulting.com 4
#CSDC @jdavidhobbs https://davidhobbsconsulting.com
Early strategyfor higher impact across the
entire digital presence
5
#CSDC @jdavidhobbs https://davidhobbsconsulting.com
Key points
6
• Migration planning fits within broader project
• Think beyond nuclear and forklift options
• Understand what you have
• Use rules rather than case-by-case examination
• View quality in grayscale
• Reduce heft
• Minimize distance
#CSDC @jdavidhobbs https://davidhobbsconsulting.com 7
But first… this is interesting
Boring (and less effective) Interesting (and more effective)
Cutting and pasting • Searching for patterns
• Improving your content
One-time exercise • Setting up your long term program
Unending • Develop tracking metrics
Unimportant • Critical to success
http://bit.ly/cm-interest
#CSDC @jdavidhobbs https://davidhobbsconsulting.com
Migration fits within broader projectAnd early involvement is key
8
#CSDC @jdavidhobbs https://davidhobbsconsulting.com 9
Stage is set for migration success early & within the broader project
• Defining project concept
• Gathering the right team
• Defining a strong project plan
• Architecting for long term success
• Waiting until migration time is way too late
http://bit.ly/hobbs-migration-checklist
#CSDC @jdavidhobbs https://davidhobbsconsulting.com 10
Streamlined changes
are those that the
system (writ large) is
optimized to do
(hopefully strong
content publishing for
example)
Routine work program
makes tweaks to these
systems
One-offs break outside
the normal process
Redesigns make more
substantial changes to
what is already in place
http://bit.ly/hobbs-4-types
#CSDC @jdavidhobbs https://davidhobbsconsulting.com 11
Streamlined
• Is something that should be fast
• Is something that is fast
• Clear standards (including
whether to streamline one at all)
• Optimized for quality
Routine work program
• Working on the machinery itself
• Only the next phase is planned
• The schedule for the next phase
is clear
http://websiteproductmanagement.com
#CSDC @jdavidhobbs https://davidhobbsconsulting.com 12
Streamlined
• Is something that should be fast
• Is something that is fast
• Clear standards (including
whether to streamline one at all)
• Optimized for quality
Routine work program
• Working on the machinery itself
• Only the next phase is planned
• The schedule for the next phase
is clear
The goal is often to optimize something
http://websiteproductmanagement.com
#CSDC @jdavidhobbs https://davidhobbsconsulting.com 13http://websiteproductmanagement.com
#CSDC @jdavidhobbs https://davidhobbsconsulting.com 14http://bit.ly/hobbs-early-report
#CSDC @jdavidhobbs https://davidhobbsconsulting.com 15http://bit.ly/hobbs-early-report
#CSDC @jdavidhobbs https://davidhobbsconsulting.com 16http://bit.ly/hobbs-early-report
#CSDC @jdavidhobbs https://davidhobbsconsulting.com
Think beyond nuclear and forklift optionsA hybrid approach is often best
17
#CSDC @jdavidhobbs https://davidhobbsconsulting.com 18http://bit.ly/hobbs-forklift-nuclear
#CSDC @jdavidhobbs https://davidhobbsconsulting.com 19http://bit.ly/hobbs-forklift-nuclear
#CSDC @jdavidhobbs https://davidhobbsconsulting.com 20
Middle ground of disruption usually best
http://bit.ly/hobbs-forklift-nuclear
#CSDC @jdavidhobbs https://davidhobbsconsulting.com 21http://bit.ly/hobbs-forklift-nuclear
#CSDC @jdavidhobbs https://davidhobbsconsulting.com
Understand what you have
22
#CSDC @jdavidhobbs https://davidhobbsconsulting.com 23
An inventory is an exploration
http://bit.ly/rethinkinventory
#CSDC @jdavidhobbs https://davidhobbsconsulting.com 24
An inventory for migration is for making decisions
http://bit.ly/rethink-ci
Lots of different types of information can be useful:
• Dates (like last update)• Usage (like Google Analytics)• Technical information (like usage of headers)• Ownership • File and content types• Aggregated information (like section size)
#CSDC @jdavidhobbs https://davidhobbsconsulting.com
Ideally an inventory is interactive
25http://bit.ly/hobbs-dynamic-inventory
#CSDC @jdavidhobbs https://davidhobbsconsulting.com
Inventories are not mind-numbing
• Consider multiple sources of data
• Slice and dice the inventory
• For large digital presences, consider site inventories as well
• Topic inventories
• Image aspect ratios
• Quality of the inventory
• Sources of data
26http://bit.ly/rethink-ci
#CSDC @jdavidhobbs https://davidhobbsconsulting.com
Use rules vs. case-by-case review
27
#CSDC @jdavidhobbs https://davidhobbsconsulting.com 28
Case by case or rules?
Case by case Rules
Slow Fast
Difficult to get buy-in / the loudest or
group with most resources wins
Get agreement first and then
everyone does work separately
Minimal bearing re: post-launch
treatment of content
Could be applied on ongoing basis
Could have very different results
across a large site
Could be much more consistent
More difficult / impossible to chunk
work
Possible to find patterns to speed up
and break down work (potentially
for better automation)
Difficult to explain to visitors
consistently
Opportunities to better explain to
visitors
http://bit.ly/panning
#CSDC @jdavidhobbs https://davidhobbsconsulting.com 29http://bit.ly/hobbs-exploding
#CSDC @jdavidhobbs https://davidhobbsconsulting.com 30http://bit.ly/hobbs-exploding
#CSDC @jdavidhobbs https://davidhobbsconsulting.com
View quality in grayscale
31
#CSDC @jdavidhobbs https://davidhobbsconsulting.com 32
You are in control
http://bit.ly/hobbs-control-knobs
#CSDC @jdavidhobbs https://davidhobbsconsulting.com 33
Some components of quality
http://bit.ly/hobbs-quality-and-migration
• How structured the content is
• Whether assets that make up a piece of content are each managed or if for example it's all just handcoded in HTML (which is highly related to the above, but different)
• Editorial quality that only people can really ascertain like voice
• Whether the content effectively applies a taxonomy
• More mechanical writing quality like spelling and grammer
• Visual design quality like spacing
• How actionable the content is (how sharable it is)
• How scannable the content is
• How reflowable the content is (for example for differently-sized displays)
• How well the content integrates with other relevant systems (for example passing effective data to site analytics)
• How consistent the content is across the repository
#CSDC @jdavidhobbs https://davidhobbsconsulting.com 34http://bit.ly/contenthandling
#CSDC @jdavidhobbs https://davidhobbsconsulting.com 35http://bit.ly/contenthandling
#CSDC @jdavidhobbs https://davidhobbsconsulting.com
Reduce heft
36
#CSDC @jdavidhobbs https://davidhobbsconsulting.com 37
#CSDC @jdavidhobbs https://davidhobbsconsulting.com 38
#CSDC @jdavidhobbs https://davidhobbsconsulting.com 39
#CSDC @jdavidhobbs https://davidhobbsconsulting.com
Minimize distance
40
#CSDC @jdavidhobbs https://davidhobbsconsulting.com 41http://bit.ly/contenthandling
#CSDC @jdavidhobbs https://davidhobbsconsulting.com 42
#CSDC @jdavidhobbs https://davidhobbsconsulting.com 43
Thanks!• Rapid Assessments
• Estimation
workshops
• Executive decision-
making workshops
• Migration plans
• Rollout plans
• Implementation
strategy
• RFP and vendor
selection
Recommended