Creating a "Responsive" Web Community on Campus - HighEdWeb 2013

Nathan GerberUtah Valley University

Nathan Gerber Director, Web Dev. Services,

Utah Valley University 14yrs. Web IA, CMS Consulting Noel-Levitz Associate

Consultant, Web Strategy and Interactive Marketing Services team

UVU Centralized CMS Decentralized content 30,000 public pages 420+ web folks across

campus

Nathan Gerber@nathangerber

Utilize energy around new technologies

Leverage tech. to help the community

Grow community by communicating

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33Disclaimer: No website was made responsive during the making of this presentation

Resources Administration

Campus CommunityTechnology

Changes

Three Pronged Approach Connecting Training Collaborating

Our Tools Engagement Sessions CMS Comm. Channels◦ Website◦ Email◦ Blog

Marketing ITTHE WEBTEAM

University Communications Committee

Trainings

Videos

Communications

Events

Contacts

One Direction

One Direction…Working Together

ImagesScriptsStylesResources

Simple(does not mean boring)

Everything can’t fit on a small scr

- Trent Walton -

stacking vs. interdigitating

- Trent Walton -

Flexible TemplatingSystem:

Developers create, content experts can use

Content elements become focus, not page

Paradigm shift for developers and content experts

©2013 Noel-Levitz, LLC. 2013 E-Expectations Report: The Impact of Mobile Browsing on the Online Behavior of College-Bound High School Students.

Recommendations:Students checking e-mail on a smartphone are not going to read the same way they will on a full-size PC or laptop screen. Your e-mail messages need to adapt to this reality.

• Economize your e-mail copy as much as possible so mobile users won’t have to scroll through long lines of text.

• Create designs that, while attractive, maximize the screen space of smaller displays.

• Move calls to action up so they display before the fold or on the first scroll of a mobile display, and repeat the request at the end.

• Test all of your messages on a variety of mobile platforms before deploying.

Web Community

HTML basics

SEO help

Social media strategies

CSS styling

Search improvements

Content writing

Photoshop mockup templates

Email strategies

Many more…

What are your channels?◦ Meetings, Website, Blog, CMS messaging

What goes out to each channel?

Who has access to each channel?◦ To consume? To send?

Can any communications be repurposed across channels?

How often does information go out through each channel?◦ Emails, once per month◦ Blog posts, once every 2 weeks◦ CMS messaging, as system needs

How can community communicate with us?◦ How will we let them know we heard them?◦ How do we moderate?

This is a living plan, ever changing

Your Web Community can be a vast resource

Your existing tools must support efforts

Communications plan is a must!

RWD has energy, capture it

Keep it simple, not boring

Working together is key!

Q & Anathan.gerber@uvu.edu