Creating killer location-based mobile apps

Creating killerlocation-basedmobile apps

Jean-Luc David

So you want to build a mobile startup…

App StoreFeaturesLayoutsScaleRiche$

iOS DevsAndroidLogoVC PitchPilot

Actually…you want to provide valuable content & services to consumers.

Mobile is the right direction…

But you have to think outside the box.

Credit: Snorg Tees

application programming interface

“an interface between different software programs and facilitates their interaction, similar to the way the user interface facilitates interaction between humans and computers.”

- Wikipedia

what is an API?

open: the access is given to outside developers under certain rules and restrictions.

closed: used for internal developers and select partners.

open vs closed

Location-Based Services are Poised for Growth

• Microsoft WW survey (January 2011)• 62% are aware of LBS WW• 51% report using LBS WW

• 59% of Canadian respondents

• 18% use location sharing

with other people WW

• business model extension

• for your mobile apps

• turns competitors into friends

• innovation

4 reasons why you should care

• business model extension

• for your mobile apps

• turns competitors into friends

• innovation

4 reasons why you should care

“$7bn worth of items on eBay through APIS”

– Mark Carges (ebay CTO)

“ The API which has easily 10 times more traffic than the website, has been really very important to us ”

- Biz Stone (co-founder, Twitter)

“ The adoption of Amazon’s Web services is currently driving more network activity than everything Amazon does through their traditional Web sites ”

– Jeff Bar (Amazon evangelist)

“Google’s partner sites generated…through AdSense programs, of 28% of total revenues, in the second quarter of 2011. ” ($2.48 billion)

– Larry Page (Google CEO)

case study:

35% of our mobile traffic will come from our API in 2011

APIs used or soon to be used

YP Account

Deals

1,000 developers are

registered on our API.

30+ live apps and websites using our API

80+ APIs

APIs and Developer Products

API billionaires club

5 billion API calls / day (April 2010)

1.1 billion API-delivered stories / month (March 2010)

5 billion API calls / day (October 2009)

8 billion API calls / month (Q3 2009)

3 billion API calls / month (March 2009)

3 billion API calls / day, 75% of all traffic (April 2010)

Over 50% of all traffic via API (March 2008)

Over 100 billion objects stored in S3 (March 2010)

1995

Why do we need a Web site?

2000 2005 2011

Of course we have a Web site

Of course we have an API

Why do we need an API?

• business model extension

• for your mobile apps

• turns competitors into friends

• innovation

4 reasons why you should care

one content, one logic, many devices

• business model extension

• for your mobile apps

• turns competitors into friends

• innovation

4 reasons why you should care

Uses 35-40 APIs

• business model extension

• for your mobile apps

• turns competitors into friends

• innovation

4 reasons why you should care

500K+ apps on iTunes alone

AdNetworkMobile Display & Brand Filter

LocalAdsMobile Placement

anyapp

developer $ - linked to our business model

(soon in an app near you)

What’s a "Get Business Details"? (cont’d) ...

<Categories>

<Category isSensitive="false">Restaurants</Category>

<Category isSensitive="false">Pizza</Category>

</Categories>

<MerchantUrl>

http://www.yellowpages.ca/bus/Canada/Ontario/Toronto/5907377.html

</MerchantUrl>

<Logos></Logos>

<Products>

<Video thmb="http://cdn.media.yp.ca/20712/1247101643128_t.jpg">

http://cdn.media.yp.ca/20712/1247101643128.flv</Video>

<Photo thmb="http://cdn.media.yp.ca/20712/1246995857548_t.jpg">

http://cdn.media.yp.ca/20712/1246995857548.jpg</Photo>

<WebUrl>http://www.4166531043.yp.ca</WebUrl>

...

we need to speak a different language

Grab a loft, add WiFi, ridiculous skills and Red Bull.

Mix. Serve chilled.hackdays

So what can they build in

6 hours?

“Canadian Directory

Publisher Scripts an API Success

Story”

“YPG Making

Good on API Strategy”

“Canada Yellow Pages Launches API - A Picture of

a Modern Service”

follow @yellowapi for more…

: Ready to Rock & Roll

Merci!

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