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Paper presented at IR14: Association of Internet Researchers conference, Denver, October 2013.
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Cumulative and Comparative Social Media Analytics for Crisis CommunicationJean Burgess, Axel Bruns and Avijit Paul
ARC Centre of Excellence for Creative Industries and Innovation
Queensland University of Technology
a.bruns / je.burgess / a1.paul @ qut.edu.au
@snurb_dot_info / @jeanburgess / @cdtavijit
http://mappingonlinepublics.net/
EMERGENCE OF QUASI-STANDARD ANALYTICS
• Twitter data (#hashtag) + Twitter API + a variety of analytical tools:1. Patterns of activity volume within the temporal space of
an acute event;
2. Key actors and their levels of individual activity, as well as the extent to which they are referred to and retweeted;
3. Key themes, topics and inferred purposes (informed by qualitative analysis).
TOWARDS COMPARATIVE & CUMULATIVE APPROACHES
• Comparative work– Across different kinds of crisis events – Across different political, material, cultural contexts– Over time– e.g. #qldfloods and #eqnz, 2011-2013
• Cumulative analyses of similar events over time (how does the system evolve and learn?)
#QLDFLOOD(S) 2013: TWEETS PER DAY
#QLDFLOOD 2011: MOST ACTIVE USERS
#QLDFLOOD(S) 2013: MOST ACTIVE USERS
#QLDFLOODS 2011: MOST VISIBLE USERS
#QLDFLOOD(S) 2013: MOST VISIBLE USERS
#QLDFLOODS 2011: ACTIVITY PATTERN
#QLDFLOOD(S) 2013: ACTIVITY PATTERN
#EQNZ 2013: TWEETS PER DAY
#EQNZ 2011: MOST ACTIVE USERS
#EQNZ 2013: MOST ACTIVE USERS
#EQNZ 2011: MOST VISIBLE USERS
#EQNZ 2013: MOST VISIBLE USERS
#EQNZ 2011: USER ACTIVITY PATTERN
#EQNZ 2013: USER ACTIVITY PATTERN
CRISIS EVENT COMPARISON
● #qldfloods 2011
● #qldfloods 2013
● #eqnz 2011
● #eqnz 2013
#QLDFLOOD 2011: TOP CATEGORIES URLS
Image/video sh
aring
Media
Government
Unofficial in
fo reso
urce
Unofficial fu
ndraising
0
500
1000
1500
2000
2500
3000
3500
4000
#QLDFLOOD 2013: TOP CATEGORIES URLS
Govern
ment
Media
Broke
nNGO
Imag
e/video
shari
ng
Faceb
ook
Utilities
Unofficial in
fo reso
urce0
200
400
600
800
1000
1200
#QLDFLOOD COMPARISON: 2011 & 2013
Govern
ment
Media
Broke
nNGO
Imag
e/video
shari
ng
Faceb
ook
Utilities
Unofficial in
fo reso
urce0
200
400
600
800
1000
1200
Image/vi
deo sharin
gMedia
Government
Unofficial in
fo reso
urce
Unofficial fu
ndraising
0500
1000150020002500300035004000
2011 2013
#QLDFLOOD 2011 MEDIA SHARE BY DAY
2011-Jan-10
2011-Jan-11
2011-Jan-12
2011-Jan-13
2011-Jan-14
2011-Jan-15
2011-Jan-16
0
200
400
600
800
1000
1200
1400
1600
1800
FacebookGovernmentImage/videosharingMediaUnofficial fundraisingUnofficial info resource
#QLDFLOOD 2013 MEDIA SHARE BY DAY
2013-Jan-19
2013-Jan-25
2013-Jan-26
2013-Jan-27
2013-Jan-28
2013-Jan-29
2013-Jan-30
2013-Jan-31
2013-Feb-01
2013-Feb-02
2013-Feb-03
2013-Feb-04
2013-Feb-05
0
50
100
150
200
250
300
350
400
FacebookGovernmentImage/video sharingMediaNGOTwitterUnofficial info resourceUtilities
#eqnz 2011: TOP CATEGORIES URLS
Media
Imag
e/video
shari
ng
Govern
ment
NGO
Unofficial in
fo reso
urce
Broke
n
Faceb
ook
Unofficial fu
ndraisin
g
Universi
ty
URL shorte
ning
Blog/pers
onal web
site
Twitter-
relate
d0
2000
4000
6000
8000
10000
12000
14000
#eqnz 2011: GOOGLE PERSON FINDER
#eqnz 2013: TOP CATEGORIES URLS
Media
Govern
ment
Broke
n
Imag
e/video
shari
ng
Faceb
ook
Blog/pers
onal web
site
Other
Twitter-
relate
d
Unofficial in
fo reso
urce
Utilities
0
500
1000
1500
2000
2500
3000
3500
4000
#eqnz 2013: GEONET
#eqnz 2011: MEDIA SHARE BY DAY
2011 Feb 22
2011 Feb 23
2011 Feb 24
2011 Feb 25
2011 Feb 26
2011 Feb 27
2011 Feb 28
2011 Mar 01
2011 Mar 02
2011 Mar 03
0
1000
2000
3000
4000
5000
6000
7000
8000
Blog/personal websiteFacebookGoogleGovernmentImage/video sharingMediaNGOUnofficial fundraisingUnofficial info resourceURL shortening
#eqnz 2013: MEDIA SHARE BY DAY
2013-Jul-17
2013-Jul-18
2013-Jul-19
2013-Jul-20
2013-Jul-21
2013-Jul-22
2013-Jul-23
2013-Jul-24
2013-Jul-25
2013-Jul-26
0
500
1000
1500
2000
2500
FacebookGoogleGovernmentImage/video sharingMediaOtherTwitter
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