Decorative coatings for Agricultural and Construction vehicles

Alan Gardner – Alan Gardner – Global Marketing ManagerGlobal Marketing Manager

Steve Sheffield Steve Sheffield – – UK Sales ManagerUK Sales Manager

Anochrome Key Account Anochrome Key Account ManagerManager

Mark Baker Mark Baker – – European Business ManagerEuropean Business Manager

Interior Automotive Coatings

• Used to enhance and protect many plastic components including:• Door handles

• Dash board

• Handles / knobs

• Radio facias

• Steering wheel trim

MacDermid have developed “Fashion Finishes” which uses the latest coating metallic and organic coating technology for this application

What are Fashion Finishes?

•Our “Fashion Finish” range comprises Hardcoat, metallic and coloured films into new dimensions of choice, style and performance

•“Fashion Finishes” offer stylish high performance coatings and films designed to enhance the value and appeal of a vehicles interior

•The “Fashion Finishes” range offers many new styling ideas beyond anything that has been available before

Environmental Compliance

• Our Fashion Finishes not only deliver beautiful new styling options they are also tested in accordance with the most stringent OEM performance specifications

• Utilizing only environmentally sensitive chemistry and materials, systems meet increasing global regulations regarding hazardous materials

Metallic Coated Plastic

• Applied to ‘platable’ plastics such as ABS / ABS-PC• Electrodeposited metallic layers• Final chromium layer, very hard and corrosion resistant• Optional UV lacquer to provide coloured metallic film

Dark Chromium with Performance

• New Dark Chromium takes colour to a totally new dimension. Never before has chrome been so intense, warm and alluring

• The most advance dark chrome systems available, with a performance profile to match its exceptional colour

The Next Generation

• Metallic colours

• UV Electrophoretic lacquer.

• Range of metallic pastel shades and colours

Decorative Fashion Finishes

Full pallet of shades, colour and styles for today and tomorrow…

Hard Coat IMD Films

• Formable Hard-Coated film

• Scratch & chemical resistance surface

• Graphics behind the film

• Possibility of selective Texturing

Ink

Selective texture

Hard coat

Base Film

www.macdermidautotype.com

IMD - Main Process Steps

Print Form

Cut Mould

Mercedes S Class Interior

44 discrete components

Fiat Punto Evo, Punto Evo Abarth

Global Standards

• Master samples with numeric values will define each Fashion Finish allowing global specifications to be set

• OEM’s may decide unique finishes defined by Q-Klad reference numbers

Potential Uses in Vehicle Cab Area

Satin and dark chromium

Potential Uses in Vehicle Cab Area

Coloured chromium

Potential Uses in Vehicle Cab Area

IMD

Alan Gardner – Alan Gardner – Global Marketing ManagerGlobal Marketing Manager

Steve Sheffield Steve Sheffield – – UK Sales ManagerUK Sales Manager

Anochrome Key Account Anochrome Key Account ManagerManager

Mark Baker Mark Baker – – European Business ManagerEuropean Business Manager