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DETROIT JEWISH EARLY CHILDHOOD EDUCATION

SOCIAL MEDIA ACADEMY

Lisa Colton Chief Learning Officer, See3 Communications & President, Darim Online

lisa@darimonline.org @darimonline @lisacolton

Slides:

The Social Media Academy is generously funded through a grant from

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Agenda

•  Pages vs Groups vs Profiles •  Tips & Skills for Success •  Storytelling •  Engagement •  Metrics

Page

Group

Profile

Newsfeed

Tagging

Profiles (friends) and groups (members).

Pages you can

only tag in comments

Capitalize, or use @

Username

Marketing

Make Smart Design Choices

Iconic. Identifiable.

Your Voice and Engagement

#1.  Be  invi*ng!    Ask    Ques*ons!    Temple  Beth  Abraham,  Tarrytown,  NY  

More  Ques*ons!    Congrega*on  Beth  Israel,  San  Diego  

BE  REAL!    If  you’re  using  FB  as  a  profile,  step  inside  your  community.    Gabby  as  Temple  Sinai  of  Oakland  Staff.  

Tag  Photos  to  Invite  People  into  the  Conversa*on  

Organize Your Story: Group Ideas by Themes of Three

  Chronology   Geography   Advantages/Disadvantages   Causation   Extremes and Middle Ground   Anything!

Example: Themes of Three (or so)

METRICS

The Social Media Academy is generously funded through a grant from

Produced by