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The development of digital projection technology has enabled urban-scale projection to become bigger, brighter and arguably more immersive. This increase in technological capability has encouraged a new generation to use imagery to alter architectural and urban environments, provoking interaction, response and a skewing of the perception of ordinarily familiar form and space. With the ability of this medium to change the very nature and aesthetic of the urban environment, Howard is currently researching the perceptive effect that this can have. Drawing from experience of a number of projects, Howard discusses the field of Architectural Projection Mapping and its distinction from urban cinematic projections.
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