Digiday Brand Conference: Case Study: Elizabeth Arden

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Case Study: Pin It To Give It

Christina BennettDirector, Public Relations & Social Media

Elizabeth Arden

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Let’s Get Pinning

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Revolutionizing Social Good

1 = 1 to

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What Are We Pinning For?

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360 Integration

Social Media

Public Relations

Influencer Outreach

Website

E-Marketing

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Social Media

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Public Relations

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Influencer Outreach

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Website

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E-Marketing

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How Are We Doing?15 million Twitter impressions

Over 2,000 Twitter mentions

101 million Media impressions

1,983 Facebook likes

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What’s Next

• Fall social media and PR push• Support Breast Cancer Awareness Month • Expand board imagery• Leverage broadcast media• Go Global

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Key Learnings• Develop a robust 360 program• Choose the right platform for the right campaign• Simplicity is key• Identify the right partner • Be authentic • Take it offline• Engage internal constituents • Stick your toe in the water• Be nimble • Identify a beginning, middle and end• Measure success and determine best practices • Do the unexpected

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Questions?

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Thank you!

Join us and #PinItToGiveItAnd Help Someone Undergoing Cancer Treatment

Pinterest.com/ElizabethArden/PinItToGiveIt