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Promotion Partner
Presented by
Knowledge Partner
11
Does Cloud have a silver lining for SMEs?
A guide for Small and Medium Enterprises to adopt Cloud
Promotion Partner Knowledge PartnerPresented by
Dechacca PonnappaIndustry AnalystDigital Transformation Practice
dechaccap@frost.com
Promotion Partner Knowledge Partner
3
Presented by
Agenda
SMEBusiness
challengesand priorities
The power of Cloud for SME
Key Clouddeployment models
for SME
Deep dive to global success stories of SME
cloud usage
Fundamental attributes to successful
cloud strategy
The future of Cloud
Promotion Partner
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SME priorities and challenges
76%They believe in themselvesagree that SME’s are the backbone of the economy
They are growingexpect sales growth within the next 12-18 months
They want to have more fun at workbelieve that technology can make work more enjoyable
TODA
Y’s
SME’
s
53%
79%
They are increasingly moving to the cloudthe number of very small companies (2-10 employees) using paid cloud services will triple in the next 3 years
They are growing more comfortable with cloud services65% expect to be using cloud email services in the next 2-3 years
They think the cloud is important50% agree that cloud computing is going to become more important for business such as theirs
POTE
NTI
AL F
OR
SUCC
ESS
50%
65%
X3
Cloud heads the list of technologies that SMEs would like to
adopt!
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Presented by
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5
Cloud is the opportunity for SMEs
The power of Cloud for SMEs – Key benefit highlights
On demand- self service
Location independent resource pooling
Automatic security coverage on your data
Easy of set-up & use
Flexibility
Cost savings
Efficiency
Accessibility
Security
Always available. Anywhere, anytime, Any device
Choose from multiple choices of resources
Pay as you use
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Top SME apps & workloads on cloud globallyTO
P AP
PS D
EPLO
YED
ON
PU
BLIC
CL
OU
D
Blogs
E-commerce
SaaS launch
Social gaming
Batch processing
Media streaming
Test & Dev
TOP W
ORKLO
ADS DEPLOYED ON
PU
BLIC CLOU
D
Communication
HR
Collaboration
CRM
ERP
Feature Phones
Time Management
8%
10%
13%
15%
16%
18%
20%
12%
24%
22%
9%
26%
21%
13%
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Poll questionWhat are the benefits of Cloud that would bring value to your business?
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How can Cloud address your challenges and unique needsCloud complexity is the main issue reported by SME to adopt Cloud services
SMEs have their own specific needs
Which applications are most viable to go on Cloud?
Move all applications at once or step by step?
Can I use cloud to solve exponential data storage needs? How to provision access to Cloud?
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What type of workloads would be optimal to Cloud?
Thumb rule to decide if your workload can move to Cloud
Flexible Mix and match resources between local infra and metered infra (scalable on demand)
Realistic Acknowledge that not all IT resources are meant to go on cloud today
Conservative Experience with flexible model helps get better understanding of what compute and data have to be kept local and cloud
• On & off workloads• Over provisioned
capacity is wasted• Time to market can be
cumbersome
• Successful services needs/ grow or scale
• Keeping up with growth is a big challenge
• Unexpected/unplanned peak in demand
• Sudden spike impacts performance
• Cant overprovision for extreme cases
• Service with micro seasonality trends
• Spikes due to periodic increased demand
Inactivity
Period UsageAverage
Time
Co
<_____>
On
& O
ffU
npre
dict
able
Bu
rstin
g
Grow
ing
Fast
Pred
icta
ble
Burs
ting
Average usage
Time
Co
<_____>
Average usage
Time
Co
<_____>
Average usage
Time
Co
<_____>
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Key use cases of using public CloudWebsites that attract users at the weekend
E-Commerce sites that boom follow an advertising campaign
Enrolment systems that depend on the calendarGaming platform that
are busy in the evening
Tourist attraction dependents on the weather
Graphics/video rendering
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Few success stories – Analysing the decision drivers for public Cloud use
Challenges Cloud strength
• Unpredictable traffic spikes• Need to scale exponentially• Need high level of automation
• Auto-scaling capability• Unlimited resources on demand• Pay for what you use• Right scale enables automation and eases operations
Scalable web apps
• Need extremely high processing power• Need to process huge workloads• Need to process workloads fast• Fluctuating utilisation cycle
• Auto-scaling on demand using metrics• Bring up large numbers of servers fast• Throw huge numbers of servers at the problem• Pay for what you use and when you need it
Batch processing
• Run a scaled down deployment replica• Use server templates to spin up deployments fast
anywhere• High level of automation for smoother failover
• Need infrastructure in a different location• Don’t want to pay for hardware and not use it• Need to be able to launch a new deployment
anywhere fast• Affordable disaster recovery
Disaster recovery
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Case Study: Cloud technology runs their gaming business
The most important factor for the gaming business to succeed is the uptime of the website to be supported 24x7 and with guaranteed 99.9% uptime
Challenge
Cloud architecture that would run the gaming portal and all applications - servers that run the website and mobile version
SolutionHigh performance, availability and scalability on Cloud
Result
• Over 200,000 users come to the gaming site to play games on a daily basis. The need is basically to have infrastructure that can ensure high performance during peak traffic, incredible user experience, scalable and reliable network infrastructure that runs the website and mobile versions
• 60% reduction in TCO and substantial increase in ROI
• Pay-by-use utility computing experience and cost savings
• 100% uptime and higher user satisfaction
• During times when the portal run campaigns, the number of users logging into the portal are huge. Cloud helped to build capability to quickly ramp up compute infrastructure to ensure optimum performance
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Address data explosion issues through Cloud
All flavours of storage your enterprises need is on the Cloud
Data stored in fixed-size ‘blocks’ in a rigid arrangement – ideal for enterprise databases
Data stored as ‘objects’ in scalable ‘buckets’ – ideal for unstructured big data, analytics and archiving
Data stored as ‘files’ in hierarchically nested ‘folders’ – ideal for document sharing
Block storage
Object storage
File storage
Structured data
Unstructured data
Segregate your data and choose the cost of your
storage
Frequently accessed
Not so frequently accessed
Archival data
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Leverage the benefits of automated security management in Cloud
SystemNetworkPhysicalCloud service provider’s security
methodologyReliable protection with guaranteed
service level agreements High skilled security professionals
Rapid reconstruction ofsecurity outlook
Adhere to compliance and validation
Decrease your investment in security systems
Standardisation in Cloud makes security management easier
Implement your custom policies Manage authentication and authorisation in new ways
Shift the Security management ownership to your Cloud service provider
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Cloud may not be the solution for all workloads
Low latency
Very high performance application (disk I/O and network)
Hardware dependency
Char
acte
ristic
s of B
ad w
orkl
oads
Very high performance applications (Disk I/O and Network)
Low latency
Hardware dependency
• Database with very high I/O requirements• Application with very high I/O requirements
• High performance storage• No tolerance for I/O
performance fluctuations
• Database replication and clustering that requires very high network throughput• Need for high performance network storage
• Poor application design• Legacy Enterprise apps
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Key questions about Cloud
Questions about Cloud
When can my business decide to move to Cloud?• When starting a new company Cloud solutions offer an affordable start up with a monthly service fee.• When a server reach’s its end of life, Cloud solutions are may become more affordable than purchasing new equipment.• When your business needs to stabilise expenses, Cloud solutions have flat monthly cost with predictable cash flow
How to access the Cloud?• You can access the Cloud anytime and anywhere you have an internet connection and from almost any device. • There are applications that you can install to access from multiple other clouds or global locations
Can I run legacy applications on Cloud?• Many legacy applications are built and only run on outdated technology. If a problem or upgrade is needed for the
application it is very expensive or impossible to move or upgrade the technology.• By utilising the application on the virtualised server in the Cloud, it allows it to run efficiently on a new technology platform
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Key questions about Cloud
Can my business do a partial Cloud solution or all at once?• A partial Cloud solution, is ideal as technology comes to its end of life.• A partial Cloud solutions should be considered when using graphics heavy software programs. These types of programs
perform better on the local client machine.• If your business and staff want to try the Cloud out prior to going completely into the Cloud, a partial Cloud solution for
email, calendar, and collaboration are great ways to get started.
Is the Cloud expensive?• Cloud solutions are priced according to usage.• The Cloud has a lower set up cost versus large technology investments for onsite servers• With public Cloud environment, businesses would be eliminating servers and applications, which eliminates the energy costs
to run the systems.
Questions about Cloud
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Poll questionWhen is your organisation likely to adopt Cloud?
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Your journey forward to the Cloud
Do it yourself
Involve a Cloud service provider
Align your strategy with your business objectives
Identify target applications for migrations to or initial
build on Cloud
Understand unique Cloud requirements for
your applications
Prioritise applications by Cloud readiness
Select the best suited IaaS provider
Design application architectures that reflect
Cloud best practices
Develop an end to end plan from strategy to
implementation
Discover cost savings opportunities
2 ways to do your Cloud strategy
Data capture and analysis
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The last word
Data archiving and cold storage with tiered storage automation for frequently and infrequently accessed data will bring efficiencies
of scale in data storage cost
Proliferation of application into Cloud will shift
application being developed for the Cloud than for
desktops.
Using Cloud for disaster recovery purposes is fast gaining popularity as they
overcome the limitations of traditional recovery services
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Our service portfolio
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(CRS)
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ILL
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Voice Solutions
International Bridging
Services (IBS)
Managed Security IDC Services CDN Mobile
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Ayaz SiddiquiProduct Marketing – Managed Services
Ayaz.siddiqui@tatatel.co.in
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QuestionsPlease enter any questions you may have into the
chat interface on your screen
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FeedbackFor more information on Cloud solutions
Email: dobig@tatadocomo.comCall: 1800 266 1800Request your valuable inputs at the end
of the webinar. The feedback form will open automatically.
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THANK YOU
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