Does ccTLD Helps to Market Your Business Globally?

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Does ccTLD Helps to Market Your Business Globally?Presented by

Zealousweb Technologies

Domain Name

There are 2 types of domain name.

1. ccTLDs (country-code top-level domain names)ccTLD or country specific top level domains include domain extensions like .fr, .es, .in, .co.uk, .au etc.

2. gTLDs (generic top-level domain names)gTLDs or generic top level domains include domain

extensions like .info, .net, .biz etc.

Lets talk about ccTLDs and Its Significance.

In a geo targeting search result world, Google does consider ccTLDs to that specific country market. So if you are targeting a specific location, then you should choose your domain extensions carefully.

In a recent update Google's Spam Leader Matt Cutts said that

"If you go and pick a really weird novelty domain that nobody else really uses, and mostly is used by this other country, we’re still probably going to assume it’s most relevant to that particular country."

It means these websites must have content to that specific country. Google will consider that the content of a ccTLD site will be applied to the geo-targeted area. And if the content is not relevant to that specific area, then that site will hard to rank in the top search results.

You can watch the youtube video for the detailed information given by Matt Cutts here:

http://www.youtube.com/watch?feature=player_embedded&v=yJqZIH_0Ars

The biggest challenge is to do Global SEO by ccTLDs.

SEO for the international market is really very challenging because for that we have to understand the preference of different search engines or respective countries. It means giving priority to Google and Bing will not give you fruitful results. There are many country specific search engines also present. See the table:

Global SEO or Multi National Challenges

Country Popular Search Engine

Czech Republic Senzam

China Baidu

Poland naszaklasa

Russia Yandex

So the popularities of various search engines in different countries combined with the various ways the search engines work. Budget is the biggest source in deciding how to form the international SEO strategy and how much global SEO to tackle.

Factors to Consider for Using ccTLDs for International SEO

International SEO can be achieved using different options, costs, advantages and of course risks. And you have to understand each option and determine its advantages for your business goals, resources, and long-term plans.

Definitely, you will receive a higher CTR (click-through rates) and higher conversion ratio with biggest expense, but it is very expensive to gain authority for the separate domain.

Key Points to Remember:

1. Ensure each country’s site or ccTLD is geographically targeted in Webmaster Tools.

2. Ensure the language meta tag is set properly like: <meta http-equiv=”content-language” content=”en-

us”>.

3. Attempt the regional language keyword research and content to promote your business by global SEO. Just translate the content from one language into another but do not make any phrasing, grammar and cultural effects of topics.

4. The rule of rewriting for each country is also not same. Even English in North America, UK, Australia, and South Africa differs greatly especially when targeting long tail keywords. So just rewriting the content in other language will not work. By posting proper content, builds trust that brings higher conversions and stronger domain authority.

5. Use local contact information such as phone numbers and addresses including search-engine friendly Schema.org format will boost SEO benefits.

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Email: info@zealousweb.net

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+1 (619) 354 3216

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