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Sony
mediaThe Washington Post -
July, 2004
Early Social Networking
Early Social Networking
Separating Curated Content from User Generated Content
Separate Community from Curated content
How we see a brands place in digital media now
Traffic Drivers
• 20M active monthly pet owners
• 200M ad views
• 3M pet profiles
• 4M monthly video views - with pre roll, post roll, and bumpers
• 60M monthly unique visitors through partners’ networks
• 1M pet owners organized in channels on:
+60M through retargeting
It’s about us taking your brand to wherethe conversations are taking place.
•Social Media
•Humor
•Photo Sharing
•Blogs
•Coupon Delivery
• Image Searching
•Adoption
• Information
•Mobile
•Video
Sponsorship Package
30M Impressions - 60 days
100,000 Positive Brand Tweets - FB posts
30,000 Signups for re-marketing
Managed Sweepstakes as traffic/crm drivers
Homepage take-over with background
Homepage takeover with Sponsor logo
Community homepage takeover
Channel Sponsorship
Example of Custom Chanel (Cleaning)
Branded Group (CRM mechanism) with 10k members
Dedicated Newsletters to 350,000 Pet owners
Transactional emails
Synched rich media ad units
Branded Virtual Gifts
Dedicated Periodic “How to” emails
Rewarding positive social communications / social media amplification - through custom game
In 30 Days: with no marketing Over 8k players Over 80k messages created Over 200k PV
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