Dominating Your Local Competitors, How Residents of DFW Find Businesses Online: DFWSEO September...

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Tony WrightCEO & Founder, Wright IMC

Dominating Your Local Competitors: How Residents of DFW Find Local Businesses

Joe Youngblood

Senior Specialist

Survey Says….

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75%

71%

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http://bit.ly/13vn49g

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http://theoatmeal.com/comics/restaurant_website

Using this Data for Domination

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Focus on Google & Facebook Ads

Test, test, test, tweak, test, test, test

Advertise on Local Blogs

Dominate in Search

• Put your phone number in the meta description• Claim all local citations available • Optimize Google, Yahoo, Bing local entries• Use Schema.org for your address info• Place address and phone number on local

facing pages• Encourage reviews, maybe even on your own

site (I’m looking at you restaurants)

Dominate in Social

• Claim Foursquare, Facebook, Yelp• Have a Twitter, Pinterest, Instagram• Encourage Check-ins via contests, coupons, etc…• Engage with good content• Facebook: Place phone number in your header

image• Instagram / Pinterest: if a product provide pricing• Use Facebook Open Graph Tags• Use Twitter Cards• Encourage / Incentivize people to recommend you

in social circles

Dominate in Design

• Plan on updating website design / layout every 4 years to keep from getting stale

• Use 99designs.com, Themeforest, microlancer, or other similar sites for low budget new designs

• Use UserTesting.com once a year to test the UX of your site, find problems that need to be fixed*

• Use CRO to experiment with new designs and layouts

Dominate on Your Site

• In mobile versions of your site have your phone number clickable at the top of the screen

• Provide landmarks / directions / mapping ability on your website for each location

• Make sure your address / phone number is added to each locally targeted page

• Provide clear calls to action to encourage conversions / sales

Download This Whitepaper

http://bit.ly/1fR59zq

FIN

STAY IN CONTACTmore awesomeness to come from the WrightIMC team

Twitter: @YoungbloodJoe

Blog:WrightIMC.com/blog