Dreamforce 2008

WHAT YOU SHOULD DO

NOWNOWMICHAEL DELLMICHAEL DELL

DELL CHAIRMAN & DELL CHAIRMAN & CHIEF EXECUTIVE OFFICERCHIEF EXECUTIVE OFFICER

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WHAT HAPPENED?WHAT HAPPENED?

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NOT EVERYTHING IS SLOWING…NOT EVERYTHING IS SLOWING…

MORE USERSMORE USERS: 500,000 COME ONLINE FOR THE 1: 500,000 COME ONLINE FOR THE 1STST TIME EVERY DAYTIME EVERY DAY

MORE DATAMORE DATA: 1 8 ZETTABYTES BY 2011: 1 8 ZETTABYTES BY 2011

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MORE DATAMORE DATA: 1.8 ZETTABYTES BY 2011: 1.8 ZETTABYTES BY 2011

MORE POWERMORE POWER: ENERGY CONSUMPTION TO GROW 76% BY 2010: ENERGY CONSUMPTION TO GROW 76% BY 2010

TAKE ACTIONTAKE ACTION

FOCUS ON HARD RETURNS

CONSOLIDATE WHERE YOU CAN

DO THE RETHINK

INVEST (& CHOOSE VENDORS WISELY)

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HOW DELL USES HOW DELL USES SALESFORCE.COM

• 35M VISITS/WEEK• 480M UNIQUE

SALES FORCE

AUTOMATIONPARTNER PARTNER

MARKETING MARKETING AUTOMATIONAUTOMATION

VISITORS/YEAR• 20,000 USERS WORLDWIDE

• INCREASE

PARTNER PARTNER MANAGEMENTMANAGEMENT

• 30,000 PARTNERS

PRODUCTIVITY UP TO 10%

,• 300 MORE PER

WEEK

• 2B CONVERSATIONS• 10,000 IDEAS

IDEA MANAGEMENT

PARTICIPATION SHAPES DELLPARTICIPATION SHAPES DELL

HOW SALESFORCE COMSALESFORCE.COM

USES DELLUSES DELL

POWEREDGE R905FOR DATABASE

M-SERIES BLADES FOR DEVELOPMENT

POWEREDGE 1950 FOR APPLICATION LAYER

SERVER FARM

DELL LAPTOPS, DELL LAPTOPS, WORKSTATIONS & WORKSTATIONS &

DESKTOPSDESKTOPS

2,000 DELL SERVERS 2,000 DELL SERVERS SUPPORTING SUPPORTING 1.1 MILLION SUBSCRIBERS1.1 MILLION SUBSCRIBERS

MOBILIZE YOUR WORKFORCEMOBILIZE YOUR WORKFORCE

FOR BUSINESS FOR BUSINESS 2 2 LBS 192 2 LBS 19 HOUR BATTERYHOUR BATTERYFOR BUSINESS: FOR BUSINESS: 2.2 LBS, 192.2 LBS, 19--HOUR BATTERYHOUR BATTERY

FOR IT: FOR IT: MANAGEABILITY, CONTROLVAULT SECURITY MANAGEABILITY, CONTROLVAULT SECURITY

FOR DEVELOPERS: FOR DEVELOPERS: OPEN STANDARDS, BUILT TO ORDEROPEN STANDARDS, BUILT TO ORDER

NO EXTRA BAGGAGE…

FOR BUSINESS: FOR BUSINESS:

LESS THAN 1 LBLESS THAN 1 LB

USES NOTEBOOK POWERUSES NOTEBOOK POWERUSES NOTEBOOK POWERUSES NOTEBOOK POWER

PERFORMANCE TO GO…

FOR BUSINESS: FOR BUSINESS: MAX PRODUCTIVITY, 4.7 LBSMAX PRODUCTIVITY, 4.7 LBS

FOR IT FOR IT SECURE & MANAGEABLESECURE & MANAGEABLEFOR IT: FOR IT: SECURE & MANAGEABLESECURE & MANAGEABLEFOR DEVELOPERS: FOR DEVELOPERS: 8 GB RAM 8 GB RAM

WHAT DELL CAN WHAT DELL CAN DO FORDO FORITITITIT

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BUILD APPS FASTER, BUILD APPS FASTER, SCALE MORE EFFICIENTLYSCALE MORE EFFICIENTLYSCALE MORE EFFICIENTLYSCALE MORE EFFICIENTLY

FOR BUSINESS: FOR BUSINESS: 19% MORE ENERGY19% MORE ENERGY--EFFICIENT THAN HPEFFICIENT THAN HP

FOR IT: FOR IT: 68% LESS SET68% LESS SET--UP TIME THAN HPUP TIME THAN HP

FOR DEVELOPERS: FOR DEVELOPERS: BUILD APPS FASTER SCALE AS YOU GROWBUILD APPS FASTER SCALE AS YOU GROWFOR DEVELOPERS: FOR DEVELOPERS: BUILD APPS FASTER, SCALE AS YOU GROWBUILD APPS FASTER, SCALE AS YOU GROW

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DELL M-SERIES BLADES

VIRTUALIZATION SAVES VIRTUALIZATION SAVES ON HARDWARE SPACE & POWERON HARDWARE SPACE & POWERON HARDWARE, SPACE & POWERON HARDWARE, SPACE & POWER

#1 IN #1 IN VIRTUALIZATIONVIRTUALIZATION

FOR BUSINESS: FOR BUSINESS: SAVE UP TO 50% ON HARDWARE COSTS SAVE UP TO 50% ON HARDWARE COSTS

FOR IT: FOR IT: OPTIMIZED SERVERS, EMBEDDED HYPERVISORSOPTIMIZED SERVERS, EMBEDDED HYPERVISORS

FOR DEVELOPERS: FOR DEVELOPERS: SCALE MORE EFFICIENTLYSCALE MORE EFFICIENTLY

BEST STORAGE FOR A VIRTUALIZED ENVIRONMENTVIRTUALIZED ENVIRONMENTFOR BUSINESS: FOR BUSINESS: EXCELLENT COST PER GBEXCELLENT COST PER GBFOR BUSINESS: FOR BUSINESS: EXCELLENT COST PER GBEXCELLENT COST PER GB

FOR IT: FOR IT: 48 TB IN 4U OF RACK SPACE, EASY SET48 TB IN 4U OF RACK SPACE, EASY SET--UPUP

FOR DEVELOPERS: FOR DEVELOPERS: SCALES UP TO 576 TBSCALES UP TO 576 TB

DELLEQUALLOGIC

STORAGE

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KEVIN KETTLERKEVIN KETTLERDELL CHIEF TECHNOLOGY OFFICERDELL CHIEF TECHNOLOGY OFFICER

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NEW THINKING: SERVER REFRESHNEW THINKING: SERVER REFRESH

ACCELERATED REFRESH

AGGRESSIVELY AGGRESSIVELY VIRTUALIZEVIRTUALIZE

DOING DOING BOTHBOTH

ENERGY SAVINGS (1/09 7/12)

3177 MWh

2952 MWh

6563 MWh

COST

(1/09-7/12)

$525 387 $2 526 471 $3 481 543SAVINGS (1/09-7/12)

$525,387 $2,526,471 $3,481,543

2008 Data Center Productivity Study (5000 ft^2)

ROLLING REFIT EVERY 9 MONTHSROLLING REFIT EVERY 9 MONTHS

FIRST REFIT CYCLE:FIRST REFIT CYCLE:

•• WORKS WITHIN EXISTING POWER CONSTRAINTSWORKS WITHIN EXISTING POWER CONSTRAINTS

•• 3X COMPUTE CAPACITY3X COMPUTE CAPACITY

•• POSTPONE NEW DATA CENTER BY 2+ YRSPOSTPONE NEW DATA CENTER BY 2+ YRS

•• PREPARES DATA CENTER FOR NEXT REFITPREPARES DATA CENTER FOR NEXT REFIT

DELL WILL DO FOR WHAT SALESFORCE.COM DID FOR CRM,

DELL WILL DO FOR SERVICES AND ITSERVICES AND IT

STEVE SCHUCKENBROCKSTEVE SCHUCKENBROCKDELL CIO & PRESIDENT, DELL SERVICESDELL CIO & PRESIDENT, DELL SERVICES

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$1$1

ITAAS DELIVERY PLATFORM

DesktopM

Mobility S i

SoftwareInventory

Manager Services

Dell OnlineInventory& Usage

ManagementBackup

& Restore

Crisis Management

EmailManagement Dell Global

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& AlertingManagement Dell Global

Command Centers

MODULAR SERVICES

ONLINE DATA BACKUP AND RESTORE

EMAIL CONTINUITYEMAIL CONTINUITY

EMAIL SECURITYEMAIL SECURITY

EMAIL ARCHIVEEMAIL ARCHIVE

REMOTE DATA DELETEREMOTE DATA DELETE

HARD DRIVE DATA HARD DRIVE DATA RECOVERYRECOVERY

ASSET MANAGEMENTASSET MANAGEMENT

SOFTWARE SOFTWARE DISTRIBUTIONDISTRIBUTION

LAPTOP TRACKING LAPTOP TRACKING & RECOVERY& RECOVERY

PATCH MANAGEMENT PATCH MANAGEMENT

ANTIANTI--MALWAREMALWARESOFTWARE ASSET SOFTWARE ASSET

MANAGEMENTMANAGEMENT

SOFTWARESOFTWARE LICENSELICENSE

EMERGENCY EMERGENCY NOTIFICATIONNOTIFICATION

INCIDENTINCIDENTVIRUS MANAGEMENTVIRUS MANAGEMENT

SOFTWARE SOFTWARE LICENSE LICENSE MANAGEMENTMANAGEMENT

INCIDENT INCIDENT COLLABORATION COLLABORATION

CENTERCENTER

MOBILITY SERVICESMOBILITY SERVICES

GREEN SAVES YOU “GREEN”

WWW.REGENERATION.ORG

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CHALLENGE MEETS OPPORTUNITY

MAXIMIZE MOBILITYMAXIMIZE MOBILITYVIRTUALIZE YOUR DATA CENTERSCALE WITH BLADES & STORAGEMOVE SERVICES TO THE CLOUDGO GREEN

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THANK YOU!THANK YOU!VISIT US AT VISIT US AT BOOTH 491BOOTH 491

IDEAS? IDEAS? SUBMIT THEM AT SUBMIT THEM AT WWW.IDEASTORM.COMWWW.IDEASTORM.COM

JOIN THE CONVERSATIONJOIN THE CONVERSATIONVISIT VISIT WWW.DELL.COM/COMMUNITYWWW.DELL.COM/COMMUNITY

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